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A Question that has Nothing to do with your Event Attendees

I assume that after every event you're sending a post-event survey. If you're not surveying your event attendees, you're missing a huge opportunity to improve numerous facets of your event.

A series of well-rounded survey questions should give you and your team information about event execution, operations and marketing insights.

Having reviewed numerous surveys for event organizers, there is one critical survey question often missing. And the survey question has nothing to do with your event attendees! It is asked of those who did not attend your event.

The question is, "why didn't you attend this year's event?"

Again, the particulars of your survey need to be set up a certain way to receive the best feedback possible. Obviously, you need a way to delineate attendees and non-attendees. That I leave up to you.

Want to get more info on event surveys? Check out the articles below: