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"Good cause" fundraising rarely works

In the fall of 2020, an event organizer reached out to their 10K+ Facebook followers and database of over 30,000 supporters. At the time, the idea was, "since we're not having an event, let's try to raise scholarship funds online." That previous thought seems perfectly logical.

During a "normal" year, youth programs and scholarships are almost wholly funded by an annual event. Obviously, with a global pandemic, that was not possible.

After a few days of the online scholarship drive, the event organizer had raised a few hundred dollars. Unfortunately, the final result wasn't much better and horribly short of the scholarship fund.

What you've just read happens far too often. You might have had a similar experience.

With just a few exceptions, an event that's financially well managed is the best fundraiser for any cause.

Think of your event as a conduit to raising funds.

Asking people to give to a good cause rarely works. Juxtapose that against an event that people can't stop talking about and will provide you with their hard-earned money.

If you want to give mountains of money to a good cause, a phenomenal event is the way to go.

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