The Negative Impact of Executing Your Event
The Queen's Gambit of Drugs, Alcohol, and Chess

"Check our Facebook page for updates"

Here's a bite-size nugget for today ...

During these difficult times, several local restaurant owners have either shut down or severely restricted in-person dining.

While listening to the local news on the radio today, a restaurant owner indicated they are temporarily closing their restaurant due to COVID.

At the end of the short interview, the owner encouraged radio listeners to "check our Facebook page" for updates on reopening.
On its face, the owner's statement above seems perfectly reasonable.

Any guesses on how you could significantly increase marketing impact?

Yes, Facebook is a great marketing tool. But merely posting to Facebook (without a comprehensive plan) is not a marketing strategy.

More importantly, Facebook suffers from a tremendous amount of messaging noise. If it's not a continuous feed of posts about family and friends, or politics, it's an advertisement for a website you recently visited.

If you're going to keep your loyal fans and customers up to date, send them to your website.

Because when they're on your website, you control 100% of the message with zero distractions! Last but not least, you own the data.

Playing the Game Differently
If you want to leverage social media, you have to play the game differently. What follows are the most common social media marketing mistakes to avoid and simple corrections you can use. The suggestions apply to any social media platform.

Click below and dive on in a short 5-Part Social Media Series:

  1. Putting Your Social Media Mindset Ahead of Theirs

  2. Focusing Too Much on Likes & Followers

  3. Trying to Engage on Too Many Social Media Platforms

  4. Avoiding Paid Social Media Advertising

  5. Not Measuring the Results of Your Hard Work