Blunt Perspectives from the Masters of Marketing & Advertising
Beware all sources of event promotion advice

The 125+ million USD online event

In case you missed the news reports ...

In mid-April, the "One World: Together at Home" virtual concert raised over $125 million USD. Online event proceeds are earmarked to help global healthcare workers and those affected by the Coronavirus pandemic.

If you haven't already, take a moment to visit Google News and read through a few articles.

Granted, you probably don't have a ton of music superstars on your speed dial. But, the "Together at Home" event is an excellent example of how event organizers are breaking the traditional event mold. If you can't hold your event live, technology allows you to take your event online.

Is it possible for every event to go virtual? Probably not. With that said, here's a suggestion.

Keep a watchful eye in the weeks and months ahead. And ask yourself, is their an idea or strategy that you can ethically borrow for your event?

As I've mentioned previously, event organizers are going to figure out how to weather this unprecedented storm. You're going to want to pay close attention to results and how those results were generated.

Want to get more advice on planning and promoting a great event? Check out the articles below: