"Have Blue" secrets for marketing your event
Putting your event marketing detective cap on

Sharing this critical cog with your event vendors

After each event, clients execute a Customer Experience Assessment (CEA). In short, a CEA is a specialized process used to identify the strengths and weaknesses of marketing, logistics, operations, and customer experience. Think of it as a super-survey.

While conducting my own data crunching for a Platinum client, the client's CEA identified "parking" as one of the most significant customer issues at their latest event.

During a recent review of my CEA findings with my Platinum client, I asked "Do you share your redacted CEA info with your vendors?"

Their reply, "no, we always keep it internal."

I assumed that event feedback would be shared with vendors by the client. Per the above, that wasn't the case. Shame on me for not recognizing the opportunity earlier.

After that, I inquired "if I redact all the personal/customer data, can I share the data with your parking vendor?" The client replied, "yes, absolutely!"

The parking vendor my client uses is one of the best in the event business. Even better, the parking vendor is insatiable about getting any feedback they can improve their level of service.

My question to you, "are you sharing critical feedback with on-site vendors about your event?" Yes, it's extra work. Especially the scrubbing of personal and customer data.

If you aren't already, be sure to consider the above. By sharing redacted patron feedback with your on-site vendors such as parking, food, concessions, novelties, etc. You're able to raise the bar on customer experience.

If you have a personal story related to the above topic, please feel free to hit reply and let me know.

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