"Yeah, so about those numbers we gave you ..."
Beware perceptions of predetermined success

What are you putting on your ticket?

Here's a quick question to consider. It's applicable to both your online and hard stock tickets.

The question is, "what information are you putting on your event ticket?"

Most events include info such as: the name of the event, date, time, location, etc. Once in a while, you'll get an event that includes sponsor logos or a coupon/offer.

What's far less common is including information on an event ticket to improve an attendee's experience.

Ask yourself and your team, "Is there additional information that we can include that makes for a better customer experience?"

As I wrote in a recent EPR issue, don't let your attendees get to your event frustrated and get home upset. Your event ticket offers an opportunity to make sure your attendees arrive at your event happy and get home elated!

In many instances, the amount of space for information on the ticket is minimal. That means whatever information you include needs to be impactful and to the point.

Again, in what ways can you use your event ticket to improve the overall customer experience?

Your event ticket offers you a great opportunity. Make sure you make the most of it.

Here are some additional resources regarding selling event tickets online: