Here's a short one for today.
Yesterday morning, my lady sends me a mobile text (SMS) message. I reply with three text messages full of sarcasm. To which my lady replies with a text message that was serious in tone. And then, I clarified my position with, "(It appears my sarcasm didn't travel well via text)" To which she replied, "Right over my head!"
Why am I telling you about text messages with my lady? Because the actual TEXT (copy) part of the message is the critical part.
Put precisely, the words we use to communicate with our marketplace. Think about it this way. Have you ever read or sent a text message that was horribly misinterpreted? Maybe you were trying to be funny, and the person on the receiving end thought something completely different. Or vice versa.
Here's how text messages apply to your event. The actual words you use MIGHT be interpreted differently than you intended. Especially for short messages like event advertisements or customer service SMS message.
Be crystal clear in your event messaging, especially those short marketing messages. If there is even a modicum of uncertainty on the clarity of your messaging ... get a brutally honest friend to weigh it.
If you want more info on this topic, be sure to check out the 'what exactly is "coming soon?"' email from a few months ago.