This one is from my classic grab bag of event marketing masters to study.
Weeks ago, I referenced the disastrous Fyre Festival. Today we're going to focus on the positive side of the event equation.
"Who the F**K is Arthur Fogel?"
Yes, that's the actual title of a documentary I strongly recommend you rent (or buy) and watch this weekend. As a documentary, it is decent. In terms of event business takeaways, it's fascinating and well worth the six-dollar rental fee. The documentary also answers the insane notion of today's subject line.
Arthur's documentary is available to stream at Amazon Prime and Vimeo:
Amazon Prime (Rent or Purchase)
On iTunes (Rent or Purchase)
For BONUS knowledge, check out the following YouTube video interviews with Arthur:
An interview with Arthur Fogel, Live Nation
Arthur Fogel, Chairman, Global Music and CEO,
Global Touring, Live Nation
Let me know what you think and your biggest event promotion/business takeaway.
To your success,
Want to get more great info from marketing masters? Check out the articles below:
- P.T. Barnum on Advertising
- Online Marketing Like P.T. Barnum (Part I)
- Online Marketing Like P.T. Barnum (Part II)
- Getting Massive Marketing Insight from The Classic Marketeers
- "Secret Weapon" of the Greatest Ad Man
- Advertising and Marketing that Sells