I'm going to ask you a seemingly silly, but fundamentally important, question.
It's something that I occasionally take for granted or incorrectly assume ... on my part. Here it is ...
Do you have a dedicated event website?
What do I mean by dedicated? One website with the sole purpose to inform people about your event. It is not a page nested on an organization website.
100% of all the pages on a dedicated event website are for promoting that event.
Above I mentioned "silly," because some event organizers do not have a dedicated website. When asked about it, they don't think they need one.
It's not their fault. It's usually the social media acolytes that tell them, "You don't need one. Just use Facebook, Insta, and Twitter!" That might work for the Kardashians and President Trump, but not for your event!
More on social media in a moment ... but first:
Ironically enough, the dedicated event website issue comes up with military air shows and ethnic festivals. Those are two diametrically opposed organizations. And yet very similar in certain ways.
In the case of ethnic festivals, a page on a church parish website is dedicated to the event. For military air shows, the air show website is buried in their public installation website.
At a minimum, this makes finding information about their respective events hard to find.
If it's hard to find info about your event, are people more or less likely to attend?
You might recall a few weeks ago, I mentioned a friend who only used Facebook to promote a local dinner dance event. As a result, they're at Facebook's mercy. And considering all the data scandals Facebook has been embroiled in lately, do you really want to rely on Facebook 100%? Probably not.
Here's the close for today ...
Without a dedicated event website, your ability to track marketing and advertising effectiveness is severely hindered.
More importantly, you won't be able to (ethically) collect essential data on your potential event attendee and customers.
Please reply to this email and let me know if you have a dedicated event website or disagree with anything from above.
Want to get more info on designing a money making event website? Check out the articles below: