Below is an excellent question to the "An important lesson learned from Queen" post.
wouldn't 1000 pages of info, (besides giving the very interested person much info) offer 1000 ways to generate leads and sell tickets -- targeting niches, keywords etc
your comments would be appreciated
Thanks for the question!
Here's some quick context on yesterday's email. In short, I recommend an event web site not be more than 15 total public pages, with few exceptions. In the email, I pointed out an event that had over 1,000 pages indexed in Google.
My answer to the question above ...
From a search engine perspective, a 1,000-page event website could be beneficial. Why "could be beneficial"? Because if you have old and outdated content about your event indexed in Google, there is a high probability of confusing a potential event attendee. This has happened more than once with clients who change performers or features of their annual event.
Outdated information in Google has created more damage control scenarios than benefits for every client. Old content also creates havoc for targeting niches and keywords.
The 1,000 pages of potential lead generation are very intriguing! Especially the SEO benefits. Unfortunately, most event website (and business websites) are horribly designed in terms of lead and revenue generation. This is most likely a result of hiring a confused graphix designer. Graphix designers confuse "art" with design that drives revenue!
There are a hand-full of "unicorn" graphic designers who have the chops to produce revenue focused design. If you want to use a 1,000-page website, your design and marketing systems need to be on point! This isn't practical or attainable for most events without deep pockets.
Ultimately, the question is would you rather manage 1,000 pages of content or 15? Clients who have done over a million dollars of online ticket revenue significantly reduced their page counts. Smaller page counts are tremendously beneficial for targeting niches and keywords. One quintessential element in SEO and keyword targeting is high-quality backlinks!
If you have questions or disagree with anything in the daily emails or blog ... please drop me an email. I'm a big fan of vigorous debate because it's an excellent chance to learn something new.
March's "Event Profit Report" is fast approaching. It includes a surefire way to collect the best money-making leads for your event.
Want to generate more leads for your next event? Check out the links below:
- Event Marketing: Start Building Your List Early
- Automatically Generate Leads for Your Event Year Round
- Keeping Your Event List Engaged
- Don't Neglect Your Email List
- Event Marketing: Multiple Ways to Engage Your List
- Simple Customer List Building Suggestions
- Start Building Your List Early
- Late Event Promotion - Big List Growth
- Building Your List Above the Fold
- Are You Opting-In Above the Fold?
- Form Placement and Growing Your List
- Turn Your Event Into an Experience