Outdoor Events & Advance Ticket Sales

Shiny object or shiny object syndrome distract even the best event organizers. In some cases, it has led to events being killed off.

To keep things easy to digest, lets group most shiny objects into two basic categories. New marketing/advertising technology and fresh (never tried before) event ideas. There are actually numerous additional distractions. Today, we'll do a little marketing detective work.

Of all the shiny objects clients have insisted on using (and it’s entirely their call - because it’s THEIR event) … I can’t recall one shiny object that produced a significant result. That doesn’t mean it can’t or won’t happen - I'm NOT omnipotent (far from it).

When it comes to advertising and event marketing, we need to spin the old broken record, yet again … “If you can’t track it, don’t do it!”

Most events waste mountains of money on ineffective advertising and marketing. How is this possible? The answer is that most events fail to track the effectiveness of their advertising and marketing at the most basic level.