Here’s an all-too-common event organizer phrase: “We have to get tickets on sale as quickly as possible so that people can buy early!” This “logic” gets applied constantly to event marketing campaigns. There is one major flaw with this thinking: it’s completely wrong!
I’ve seen seasoned event organizers flounder for months in the hope of generating advance ticket sales. Remember, just because your tickets are on sale doesn’t mean that people are interested in buying them. The biggest factor in poor ticket sales is the lack of a compelling reason for your consumers to buy right now! Specifically, this ...
A Very Important Note on Demand
Ultimately, the level of demand is determined by your customers and prospects. Most event organizers create events that are built around their personal wants and biases, not around what their target markets are excited to see. This is a colossal mistake, and it results in events that are doomed to fail before they take off! I see event spectators being bored by poorly selected event theme and performers far too many times. Remember, no amount of ad spending can make amends for an event that people simply don’t want to attend.
Your Profit Action:
Build your event around what your target market really wants! Doing so will create demand and skyrocket your advance ticket sales.
By creating massive demand, clients have driven their advanced ticket sales up to $100,000 60 minutes. This happens weeks before their events actually take place, and they don’t have to spend a dime on advertising. That same client went out to generate $1,000,000 of advance ticket sales to an outdoor event with rain in the forecast. You can do the same!
Additional Email Event Marketing Resources
Below are some additional email event marketing articles on how you can be a great email marketer for your next event ...