Event Promotion - Social Media MISTAKE #4: Avoiding Paid Social Media Advertising
Here’s the thing about social media: It is a double-edged sword.
The best part about social media is that it is free. The worst part about social media is that it is free. You can post as much content as you want to your Facebook page at no charge. The challenge is that most people and businesses on Facebook are also posting free content. All this free content results in mountains of content for Facebook to distribute to users. So how does Facebook deal with all that content?