Outdoor Events & Advance Ticket Sales

There is a great online utility that you can use to track your online event promotions. It is called bit.ly and it's FREE! The service was started to shorten very long web addresses. In recent years, the company added link tracking for any link that you want to shorten. You get information well beyond just how many people clicked on your link. It includes geographic tracking and link sharing information.

Two HUGE reasons why people don’t show up to your event are either because they’re not interested or they don’t know about your event. Hence, the problem could be either market research or event promotion. In my opinion, it’s far easier to “get away with” an event promotion problem. Here’s why . . . No event organizer has enough money to change people’s minds.

Let me give you an example that’s close to my heart. If someone doesn’t like the band Van Halen, I don’t have enough advertising budget to change people’s minds. The same applied to event organizers. That’s why knowing the wants, needs, and desire of your event attendees is crucially important. If you create an event that people REALLY want to attend, it becomes much easier to sell advance sale tickets and pack your event.

WARNING: Fasten your seatbelts, because I’m about to fly off the handle a bit!

The Subjective Catastrophe
Event organizers get themselves in HUGE trouble because they’re subjective in how they plan and execute their events.

According to Princeton University’s WordNet definition, a subjective person uses “judgment based on individual personal impressions and feelings and opinions rather than external facts.” Mix in a subjective event organizer mindset with some ego and you have the perfect mix for disaster. Trust me, it’s not pretty and I’ve seen many completely avoidable event catastrophes, all a result of people being stupidly subjective.

"I Know Better Than Everybody Else!"
Here’s the typical scenario . . . An event organizer becomes hell-bent on running an event THEIR way (also known as Captain Ahab Syndrome).  The end result is that they adopt a mindset of knowing better than their own event attendees.  Please heed the following.  It doesn’t matter how noble or great YOU think your event is, if people don’t share those same beliefs – or worst, don’t care – your event will flop, GUARANTEED!