Outdoor Events & Advance Ticket Sales

Yesterday, I made a brief stop at my local Barnes & Noble to check out Gary Vaynerchuk’s book, “The Thank You Economy.” Gary is one of my favorite social media experts. I give him a ton of credit because his wisdom comes from experience, NOT just book smarts.

These days the Internet is full of “marketing experts” and “Internet gurus” who are great at regurgitating info, but when it REALLY matters - can’t deliver results. I digress . . .

During a quick scan of the “The Thank You Economy,” there was a series of bullet points that jumped out at me. The bullet points addressed mistakes that companies make with their social media efforts.

Here are Gary Vaynerchuk’s - "Biggest Mistakes Companies Make with Social Media":

For all the things that can be done with social media, there is one significant downside . . . once you start you cannot stop. My intention here isn't to dissuade you, but make you aware of what's needed to promote your event with social media. In today's information hungry world you can't afford to stop producing high quality RELEVANT content. People expect information and your competition will pray upon any passivity.

Watch the video below. It expounds some very important points on social media marketing . . .

Have you ever stopped and asked yourself, "What exactly am I getting from my social media efforts?" As with any marketing endeavor, you should always measure for a specific result. You cannot afford to confuse activity with productivity.

Lots of Updates with Zero Results
Recently, the topic of social media effectiveness came up with a Canadian event organizer. The event committee is fortunate enough to have a volunteer to manage their social media promotion strategy. Their Twitter and Facebook accounts are currently being updated on a weekly, sometimes daily, basis. For all the hard work being done, a look at Google Analytics for the last 30 days shows no referring traffic from Twitter or Facebook. Some people might argue that social media is all about goodwill and branding. Unfortunately it's difficult to directly tie branding and goodwill to something substantive.