As your event approaches the amount of traffic to your web site will increase dramatically. There is an important factor you need to be cognizant about. People visiting your event website only take in limited amounts of information . . . Most people will look at the information that is important to them at any given moment.
A certain percentage of your web site visitors are guaranteed to miss important information. As a result, you might have to deal with unnecessary customer service issues.
e.g. - A few hundred people show up to your CASH ONLY parking lot with just a credit card. It’s even worse if the closest ATM is 20 minutes down the road.
Minimize Customer Service Issues
You can minimize a significant number of customer service issues with a robust FAQ page. A good FAQ page should cover people’s most common questions. As stated above, not everybody will visit your FAQ page. You need a way to get people to visit your frequently asked questions page. That’s where a dedicated e-mail list comes into play. By the time your event is about to take place, you should have a decent list of prospects and customers.