Get to SOLD OUT!

As your event approaches the amount of traffic to your web site will increase dramatically. There is an important factor you need to be cognizant about. People visiting your event website only take in limited amounts of information . . . Most people will look at the information that is important to them at any given moment. 

A certain percentage of your web site visitors are guaranteed to miss important information. As a result, you might have to deal with unnecessary customer service issues.

e.g. - A few hundred people show up to your CASH ONLY parking lot with just a credit card. It’s even worse if the closest ATM is 20 minutes down the road.

Minimize Customer Service Issues
You can minimize a significant number of customer service issues with a robust FAQ page. A good FAQ page should cover people’s most common questions. As stated above, not everybody will visit your FAQ page. You need a way to get people to visit your frequently asked questions page. That’s where a dedicated e-mail list comes into play. By the time your event is about to take place, you should have a decent list of prospects and customers.

When an event doesn't turn out well - things can get pretty dicey. If big bucks are on the line, the "reason why the event failed" debate can get even more heated. In most cases, the failure of an event usually comes down to poor attendance. It's pretty simple . . . Low attendance = not enough revenue to pay the bills. In order to fix your attendance woes your going to need some concrete answers.

Let me give you a basic, yet powerful, pay per click (PPC) advertising strategy to drive advance sale tickets for your event. The following advice is applicable to PPC services on Google, Yahoo, Bing, and Facebook. It can also be used for other forms of online advertising such as banner ads.

Don't Direct Paid Traffic to Your Home Page!
One of the biggest mistake I see event organizers and promoters make with their online advertising is directing paid traffic to their event home page. You might be asking, "why is driving traffic to my home page a mistake?" Because people have too many options when they land on your web site. If you give a web site visitor too many options, they probably won't take the action you desire. Focus on driving traffic to complete one simple task, e.g. join your mailing list, buy a ticket, fill out a survey.