During a recent coaching call someone asked, "Can I use social media sites to broadcast Insider Information regarding my event?" The simple answer is, "Yeah, absolutely!" But, the more important question is, "Do you want to?" Consider the following . . .
Insider Info, Social Media, and Email Marketing
To me "Insider Information" is exactly as it reads "Insider" - hence it should be kept confidential. Better yet, think of "Insider Info" as a secret. As you know, most people want to know a secret. You can use that "Wanna Know a Secret?" frame to your advantage . . . especially when it comes to list building.
If you were to broadcast "Insider Info" on your Facebook, Tumblr, or Twitter accounts - is the info really privileged anymore? Personally I don't think so. Because emails are a one-on-one communication form, things are inherently confidential.