Advance Ticket Sales, Specialty & Outdoor Event Promotion

When it comes to pricing tickets for your event, there are a number of different strategies. Knowing how NOT to sell tickets to your event is as important as knowing how to sell tickets. What follows are two real world mistakes you want to avoid when selling tickets for your event . . .

During a recent coaching call someone asked, "Can I use social media sites to broadcast Insider Information regarding my event?" The simple answer is, "Yeah, absolutely!" But, the more important question is, "Do you want to?" Consider the following . . .
 
Insider Info, Social Media, and Email Marketing
To me "Insider Information" is exactly as it reads "Insider" - hence it should be kept confidential.  Better yet, think of "Insider Info" as a secret. As you know, most people want to know a secret. You can use that "Wanna Know a Secret?" frame to your advantage . . . especially when it comes to list building.

If you were to broadcast "Insider Info" on your Facebook, Tumblr, or Twitter accounts - is the info really privileged anymore? Personally I don't think so. Because emails are a one-on-one communication form, things are inherently confidential.

After your event comes to a close, do you carefully review the effectiveness of your advertising?



We Spend $250,000 a Year on Advertising!
A few years ago, a west coast event organizer confided to me that they didn’t know their most effective form of advertising. All they could do was guess.  That same organizer blindly spends almost $250,000 each year advertising their event - summing up their strategy with "that’s what we always done.” Seriously?!?!? Here’s the really scary part . . . most event organizers can’t identify their most effective form of advertising. At best it’s a complete guess. As a result, countless advertising dollars are lost forever.