Advance Ticket Sales, Specialty & Outdoor Event Promotion

On Wednesday a friend called me up and asked me to check over their event web site. Over the last week they spent several hours updating their new web site and wanted a fresh set of eyes to look their web site over.

At first glance things looked pretty good.  Then they asked me to “Look at some of the other pages.” That’s when we discovered a BIG problem . . . there was no navigation bar on my screen.

On my friend’s computer the navigation bar was showing up. So I asked him, “What browser are you using?” He said “Internet Explorer.” I was using Mozilla Firefox.  The reason no web navigation was showing up on my computer screen was a browser compatibility issue. 

Here is a costly mistake made by many event organizers and planners - hiding details from their target market.

Over years I’ve seen very smart event organizers foolishly hide information about their event. In their mind, the decision for not releasing certain event details is completely logical.

The thought process goes like this . . . “It’s my event and I’ll give people details when I’m ready.” Let me come out and say it – hiding event details is a bad idea! Being secretive about event details has negative impact on your event marketing and ultimately your bottom line.