Today I’d like to share with you one of the greatest marketing resources on the Internet. It’s a cornucopia of knowledge that can make you a very good copywriter or marketer. Why strive to become a great copywriter? Because great copywriting is a huge trump card in your event marketing and promotion. When you focus on creating compelling copy you can persuade people to take action. (Get people to your event, buy tickets, etc.) Compelling copy isn’t bound by any medium. It works in both traditional advertising and new media. People that get good at copywriting have a massive advantage in the world of event marketing and promotion. You can write you ticket to success by being a decent copywriter. Would you like a great resource for making you into a good copywriter?
The Man the Myth the Legend . . .
Today’s Kings and Queens of copywriting constantly reference the infamous Gary Halbert. Gary knew how to tap into people’s inner most needs and desires. When you tap into people's inner emotional core, you can get them to take action. If you want to create killer marketing ideas for your event I urge you to look into Gary Halbert. Unfortunately Gary is no longer with us. He passed away in 2007. In spite of his absence, he did leave an amazing marketing resource. His website, theGaryHalbertLetter.com, is still being updated and maintained by Gary's sons. When you visit Gary's web site you will find hundreds of his achieved newsletters. It's a copywriting goldmine of marketing information.
FAIR WARNING . . .
Be sure you take the time to peruse a few of Gary's newsletters. FAIR WARNING: Gary had a propensity to get a little edgy in his writing. If you’re easily offended, I’d recommend staying away from Gary's stuff. Those with a good sense of humor and a strong desire to become great event marketers should visit his web site immediately. Gary makes reading his material fun and engaging. P.T. Barnum would be proud!
One area where Gary excelled was is injecting personality in his copy and marketing. A few clicks on the Internet will quickly introduce you to the doldrums of boring copy. I'm not a big fan of pompous corporate writing in any form of marketing. People don't want to read about how "We're great ... Our Widget is the Best Because, etc.) Write to your audience and what interests them. If you’re doing any marketing, I highly recommend injecting a little personality into your copy. I'll be the first to admit that getting personality in copy isn't easy. I struggled with it for years. Your objective should be making your marketing and event information fun to read. It doesn't matter if it's a quarter page ad or 20 pages of copy, you must keep your reader engaged. Gary's newsletters are an excellent place to learn how to inject personality into your copy.
If you don't want to read through Gary's newsletter achieve, feel free to click on the audio link below.
- The Most Powerful Form of Online Advertising (Part I)
- The Most Powerful Form of Online Advertising (Part II)
- Advertising and Marketing that Sells
- Providing Massive Value in Your Marketing and Advertising
- P.T. Barnum on Advertising
- Why Well Planned Events Fail
- Turn Your Event Into an Experience
- The Event Promotion System
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