You need to build perceived value for your event before it happens. I cannot emphasize this point enough. A crucial component that most event promotion and marketing lacks is a good reason why. Telling someone to do something versus giving them a good reason to do something (“Reason Why”) are two very different things. We love to tell people that we’re having an event, “Hey, you! Come and do this!” Promoters and Marketers give details that include dates, times, performers, ticket prices, etc. At the same time, promoters completely miss giving their target audience a truly good reason why to attend their event. I’d argue that you want to focus on the “reason why” more than anything else. Event dates, times, and ticket prices become irrelevant if people aren’t interested in what you have to offer them.
Below are a series of article links for building a compelling “reason why” people should attend your event. Browse a few of the articles below and see if there is something you can integrate into your event promotion.
- Front Loading Value for Your Next Event
- Event Promotion: Adding Value to Your Event with Stories
- Event Promotion: Using Video to Front Load Event Value
- Buried Treasure and Event Promotion
- Your Event, Stories, and P.T. Barnum
- Creating an Early Buzz About Your Event
When creating any type of promotional material for your event focus on the “reason why” before getting into the details of your event. If people aren't interested in what you have to offer, they surely won't be interested in dates and times. In the next post we'll look at how you can take the above process and automate your event promotion for your target market.
Want to get more great info? Check out the articles below:
- Turn Your Event Into an Experience
- How to Get Them To Your Event
- Why Well Planned Events Fail
- Getting Them to Buy Tickets Early
- Leveraging Your Sponsor's Digital Resources
- The Event Promotion System
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