Yesterday evening I had a short telephone conversation with one of my friends. He maintains a very large web site that gets tens of thousands of visitors daily. A few months ago we sat down for dinner and he told me about some of the changes he was making to his web site. At that time, he was in the arduous process of cleaning up his code. The end result was well worth his time.
Sloppy Code and SEO
Search Engines don't like sloppy code. Think of it like trying to read someone's really sloppy hand writing. Now imagine having to read through pages of sloppy handwriting. There probably would come a point in time when you would want to give up. The search engine spiders are the same way. If there is a significant amount of code that is clogging up your individual pages the search engine spiders just stop. This has a negative impact on your search engine optimization.
There are going to be a few people who can automatically grab on to the information in this post and quickly apply the simple suggestions. What's more important is understanding that CSS can help create a more efficient and streamlined code that is search engine friendly. If you're contracted with a web development company ask them how they're using Style Sheets to optimize your site. You can probably find someone local who programs web sites that might be able to help.
My friend who recoded his web site noticed a significant increase in search traffic from Google. He was getting thousands of additional visitors daily because of cleaning up his code. At the same time he had the usability benefit of faster loading pages. This never fetches complaints from users. CSS and SEO are important, but be careful not to over focus on one technique or solution. It might be the small things that count, but you still need a comprehensive strategy and approach.
Want to get more great info? Check out the articles below:
- Why Create High Quality Content?
- Using Relevant Linking Throughout Your Web Site
- The SERP That Really Counts
- Are You Targeting The Correct Search Keywords?
- Why Invest In Search Engine Optimization?
- Getting Listed In Search Engines
- The Importance of Organic Search
- The Event Promotion System
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