Event Marketing and Event Promotions : Success Stories and Testimonials

PLEASE NOTE: A number of clients have been good enough to provide me with the written & video testimonials below. I'm happy to provide you with contact information for any of the clients below. Please feel free to contact any client listed and ask then about their results.

Free Event Promotion Training
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Recently the Event Promotion System was used by a single client to generate $61,645.00 of advance online ticket sales in just 7 Days for a FREE event. $21,270.00 of Advance sale tickets were sold online in just 60 minutes. Within 24 Hours, the client had sold $43,793.00 of advance sale tickets to an event that anyone could attend for FREE!

Here are what other people and companies are saying about Eugene . . .

". . . we were able to generate $61,645.00 in sales; $21,270.00 of which in the first 60 minutes our tickets went online! We sold out all of the available tickets in only 6 days, putting money into our bank account before our event even started!"

I KNEW there was a revenue generation stream that we were missing out on. I wanted to tap into it, but I didn’t know where to start. Enter Eugene with his Air Show Promotion System and our show is over $60,000 richer!

At Canadian International Air Show (CIAS) HQ, we receive a TONNE of calls and e-mails from people interested in scoring access to our exclusive VIP waterfront enclosure. I knew there was a market to sell the CIAS VIP Experience to; but I needed help getting it off the ground. By incorporating Eugene’s teachings and the Air Show Promotion System, we were able to generate $61,645.00 in sales; $21,270.00 of which in the first 60 minutes our tickets went online! We sold out all of the available tickets in only 6 days, putting money into our bank account before our event even started! And the most shocking part? The Canadian International Air Show is a FREE event.

The CIAS used the Air Show Promotion System over two phases of our initiative. Phase I saw the CIAS implement an opt-in form on our website, encouraging visitors to our web-site to sign-up and receive an e-Newsletter with inside scoop on performers, the show schedule and special offers from our sponsors not available to the general public. This created a database of CIAS fans to market the VIP Experience to. We had over 7,500 email subscribers (CIAS Insiders) sign up in just two months. We added value to our sponsors by extending to them a unique, modern forum in which to advertise to an incredibly focused demographic. An unforeseen bonus was a group of CIAS 'Super-Fans' that helped us out immeasurably with a ‘Good Feedback’ campaign we ran. Most importantly from a revenue perspective, we were able to survey our Insiders likes, feedback regarding what they felt could be improved and what they wanted to see offered in the VIP Experience. It was like being given the blue-prints of a product that would guarantee sales.

Phase II of our project involved strategizing exactly what the VIP Experience would include, then marketing the *VIP Experience* and selling it to the public. Eugene’s experience with other shows and similar projects was paramount to the success of the CIAS VIP Experience. He was able to trouble-shoot potential issues ahead of time so we could mitigate challenges on-site. We used the feedback from Insiders to tweak our product to best ensure a successful launch. We built a relationship with our key demographic, an enormous value-add to the CIAS organization and to our sponsors. Post-show, we surveyed our database to find out what worked and what can be improved for the VIP Experience in 2010.

The Air Show Promotion System is user-friendly and highly effective. I say without hesitation that there is no way our initiative would have reached this level of success without Eugene and the ASPS. The ASPS created a new revenue stream for the Canadian International Air Show that was not only amazingly successful in 2009, but will serve as a foundation for new CIAS initiatives in the years to come.

I wholeheartedly endorse both Eugene and the Air Show Promotion System. If you want to make money, get the Air Show Promotion System working for you.

Jennifer Brown
Executive Director
Canadian International Air Show
Toronto, Ontario
Canada

"I have both online and offline businesses . . . Eugene gave us a process that resulted in a $50,000 pay day from about an hour work of work."

Bob Britton
Infusionsoft Ultimate Marketer - 2010
Auto Repair Rochester - Pro-Care Auto
Computer Service Profits
Rochester, New York

"We sold $105,180.00 worth of tickets online in less than 14 days. We also sold over $50,000.00 worth of tickets online before the air show started."

"Over the last 20 years I have been heavily involved in the air show industry. During that time, I’ve helped to organize and have participated in several hundred air shows across North America. I first started working with Eugene almost 10 years ago on the Rochester International Air Show.

The result of using Eugene's Event Promotion System could best be described as "Extraordinary". In 2008, we sold over $105,000 worth of tickets online in less than 14 days. That figure does not include tickets purchased at any of our local ticket outlets or by our walk up patrons. We also sold over $50,000 worth of tickets online before the air show started. This provided us with a significant cushion against adverse weather conditions, and the advantage toward covering our costs related to the event.

Eugene also helped us build an online list of air show patrons. Of the people on our air show list, a phenomenal percentage of 31% purchased their air show tickets online.

Looking forward to next year, we will have a permission based list of thousands of people that have passed the two fundamental tests of a marketing system; the willingness to act on the purchase, and the experience of having purchased an air show ticket online and been satisfied with their purchase.

This will allow us to directly interact with people who have a vested interest in our event and to further refine our marketing efforts to increase that percentage of ticket sales. An air show couldn't ask for a better way to sell tickets.

If you have an event, you owe it to yourself to find out more about the Event Promotion System. You won't be disappointed."

Dave Cooper
Airshow Coordinator
Rochester International Airshow
Rochester, New York

"His presentation included items that participants could easily adapt to their event."

"Eugene Loj spoke at the 2008 NECAS conference and identified tips and tools for creating and managing an effective air show web site. His personable method of delivery was appreciated by all.

Eugene's session was the most highly rated of all our speakers. His presentation included items that participants could easily adapt to their event. We look forward to having him speak at future events."

Trish Roberts
President
Northeast Council of Airshows (NECAS)
Burlington, Ontario
Canada

"I've never met anyone like Eugene in my life. He can go into your site and tell you what really needs to be fixed to maximize conversions and make sure your web site doesn't suck."

Chris McCombs
Internet Marketing Fitness Guru
Market Annihilator - KickBackLife.com
Anaheim, California

"We made over $35,000 in advance ticket sales for our event! We had $20,000 in the bank 58 days before our event even started."

When Eugene first approached me about using the Event Promotion System I was a bit skeptical. I had already spent good money on a new web site thinking that would be enough. Eugene showed me that there is a lot more you can do with your web site.

Last year I used the Event Promotion System for our annual Flour City Brewer's Fest. It was the 13th year we've had the event and our event has been growing steadily from year to year. Here is what we accomplished using some of the techniques in the
Event Promotion System:

We reduced our radio and print advertising by almost 50%. In addition, we integrated techniques for getting more bang for our buck when we did advertise with radio stations and newspapers.

One of the best things is that the event was paid for before a single person walked into the gate. We accomplished this by selling out our entire batch of advance sale tickets. In addition, 40% of our ticket sales were from walk ups and that money was essentially all profit.

This year I plan on integrating as many concepts as possible from the Event Promotion System into The Flour City Brewer's Fest.

John Urlaub
Owner, The Rohrbach Brewing Company, www.Rohrbachs.com
Event Organizer, the Flour City Brewers Fest, www.FCBrewFest.com
Rochester, New York

"Eugene's presentation was very direct, very specific, and focused on what works, and what doesn't, when it comes to event website marketing."

“For most special events, websites have become their main marketing and sales tools. Eugene’s presentation was very direct, very specific, and focused on what works, and what doesn’t, when it comes to event website marketing. Our membership, who live and die by their websites, felt Eugene’s presentation had direct application to what we’re doing on a daily basis.”

Barclay Kruse
President
National Congress of State Games
September 2008

"We constantly preach virtually everything you have included in your article . . ."

"Eugene, I have just read your article in the current edition of Air Shows Magazine and must comment that it is the single, most complete, factual, and concise gold mine of useful marketing information I have seen in years!

We have become the largest ticketing service in the air show segment, and we constantly preach virtually everything you have included in your article; however, I don’t think we’ve ever gotten all of it into one, cohesive document. Of course, virtually all of the information is also applicable to our other vertical markets."

Mel Rainer
Vice President of Marketing
ClicknPrint Tickets by Extremetix
Houston, Texas

"He helped me take my newsletter sign-ups from 3 people a day to almost 10 sign ups a day . . . 30% of the people singing up to my newsletter are converting into buyers!"

"Eugene has been instrumental in helping my business grow to the next level. He helped me take my newsletter sign-ups from 3 people a day to almost 10 sign ups a day. That's 250 new subscribers a month. The best part - 30% of the people singing up to my newsletter are converting into buyers!

Since implementing his ideas on my Google AdWords campaign, I've not only doubled my conversion rate, I've also decreased my monthly spending on keywords by 80% or more.

You need to talk to Eugene today!

Ben Scrivens
FRIGHT-RAGS
www.fright-rags.com
Rochester, New York

"Our website has become a model for other libraries in Monroe County and we are extremely proud of it. Thank you for making the daunting task of developing a web page a simple and enjoyable project."

"Thank you for your assistance in developing our new web page, GreeceLibrary.org. Your expertise helped us identify significant weaknesses in our previous site. We used that information to build a new site that has been met with praise by our users.

The number of patrons contacting us via the web has increased exponentially with this new site. Our website has become a model for other libraries in Monroe County and we are extremely proud of it. Thank you for making the daunting task of developing a web page a simple and enjoyable project. We could not have achieved it without your help."

Bernadette Foster
Library Director
Greece Public Library
Greece, New York

"You presented valuable information that was very realistic, accessible, and understandable, for people who don't professionally develop web sites."

"Eugene, I was very impressed with your presentations at both ICAS and at the European Airshow Convention. You presented valuable information that was very realistic, accessible, and understandable, for people who don't professionally develop web sites."

You do an excellent job of combining your knowledge of the air show industry with the marketing potential of the Internet.”

Gilbert Buekenberghs
Chairman, European Airshow Council
Hassalt, Belgium

"Hiring the best employees is crucial to our success at Lifetime Assistance. Your web site recommendations helped us realize a significant savings to our organization."

"Eugene, your capabilities presentation on the benefits of your services was the best I have ever seen. It was informative, to the point, and very interesting. It helped me better understand the importance of our web site as it relates to our business.

The work you did in analyzing the behavior of visitors to our web site and your suggested changes to our employment page has dramatically increased the utilization of our web site for recruitment of new employees. Hiring the best employees is crucial to our success at Lifetime Assistance. Your web site recommendations helped us realize a significant savings to our organization. The reliance on traditional advertising is very expensive and does not reach our target audience as efficiently as our web site. Great work!"

Jordon Brown
Executive Vice President
Lifetime Assistance
Gates, New York

"The quality of his work and his expertise is extraordinary."

"Working with Eugene took all the guess work out of creating a truly effective web presence. His work was innovative and always on time. The quality of his work and his expertise is extraordinary."

Randal Simonetti
CEO, Ignition Consulting, Ltd.
Fairport, New York

"Eugene helped change three very important areas of my life"

Scott Spezzano
Top 40 Radio Host - 98PXY
98PXY.com
Rochester, New York

"You were professional, prepared, an excellent speaker, and very humorous."

"Eugene-please accept my appreciation for the wonderful program on air shows and the work behind them. As in the past when you did a program on creating better web sites, you were professional, prepared, an excellent speaker, and very humorous. The patrons and I learned so much and were fascinated by the beauty in the photos and the stories of the different pilots. I am truly ready to go up there with you and see the world through your eyes. What a great night this was for our patrons.

The most impressive part of the program was your handling of the audience and the children in the audience. The little boy that came up to you after the show, will never forget this experience of seeing the flights, hearing you talk, and talking one on one with you after the show. I would not be surprised if I read down the road that this young gentlemen was indeed flying himself. Both of your programs were exceptional and fascinating.

Please come back to the Greece Public Library again!

Patricia Lewis
Adult Program Coordinator
Greece Public Library
Greece, New York

"Eugene was one of the two or three strongest speakers at our annual convention . . . he provided practical, useful information on airshow web sites to those of our members who are in most need of it."

"Eugene was one of the two or three strongest speakers at our annual convention in two consecutive years, as measured by our post-event evaluation scores. More important, he provided practical, useful information on airshow web sites to those of our members who are in most need of it."

John Cudahy
President, International Council of Airshows
Leesburg, Virginia

Helping the United States Air Force . . .

"The web site you and your support staff tested and developed presents a much more professional appearance for USAF's Air Combat Command Aerial Events Branch. It is significantly easier for our customers to use."

Lt. Col. Dean "Wilbur" Wright, USAF (Ret.)
Chief Air Combat Command Aerial Events Branch, 2002-2003
Langley, Virginia

"My advertising has gone from being an expense to an investment."

"I was spending tens of thousands of dollars on advertising and not sure if I was getting a result. Eugene talked to me for about a year before I became one of his coaching clients. He showed me two simple techniques that completely changed the way that I look at advertising and marketing. My advertising has gone from being an expense to an investment."

Grace Soong
Owner
XtremeFitness Centre
Greece, New York

"Anything he does, I'm going to keep my eye on him!"

"My name is Ray Justice and I've been an entrepreneur for the last 40 years in Western New York. My original business was Buckman's Car Wash. Eugene built my first ever website - BuckmansCarWash.com. He did it from scratch as I had zero experience at that time. I found him extremely thorough, easy to work with, and focused with my interests always in the foreground."

Raymond Justice
Former Owner of Buckmans Car Wash
Author, Motivational Speaker, and Change Master
Greece, New York

"There was absolutely no other suitable solution to marketing our event!"

"Eugene Loj has been a major part of the success of Wings and Wheels Niagara for the past 3 years - there was absolutely no other suitable solution to marketing our event! Eugene's superior knowledge of aviation, air shows, internet and web management, along with his 'can-do' attitude, have helped us remain confident that we are marketing our event to the max!

The Event Promotion System is also an integral part of our overall communications plan - from FAQs, directions and show outline, all the way to rapid change requirements, such as weather or other unplanned scenarios. A true High Value Asset!"

Paul "Pitch" Molnar
Wings and Wheels Niagara, 2002-2004
Former CF-18 Hornet Fighter Pilot
St. Catherines, Ontario
Canada

Legal Disclaimer: Reasonable efforts have been made to accurately represent the potential of Eugene’s coaching programs, advice, and consulting services. Please note that the testimonials on this page and web site are representative of exceptional results. All result claims or testimonials can be verified upon proper request. Testimonials and specific figures come directly from the clients. No compensation was offered for any of the testimonials on this page or web site. The results are not intended to represent or guarantee that individuals or companies can achieve similar or the same results. Currently there is no base line in the internet marketing, event marketing, or event promotion industry to establish typical results. As with any business venture, there are inherent risks, possible loss of capital, and no guarantee that you will make any money. If you use any of the information on this site, do so at your own risk.