Success Stories and Testimonials
Here are what other people and companies are saying about Eugene Loj . . .
When Eugene first approached me about using the Event Marketing System I was a bit skeptical. I had already spent good money on a new web site thinking that would be enough. Eugene showed me that there is a lot more you can do with your web site.
Last year I used the Event Marketing System for our annual Flour City Brewer's Fest. It was the 13th year we've had the event and our event has been growing steadily from year to year. Here is what we accomplished using some of the techniques in the Event Marketing System:
We reduced our radio and print advertising by almost 50%. In addition, we integrated techniques for getting more bang for our buck when we did advertise with radio stations and newspapers.
One of the best things is that the event was paid for before a single person walked into the gate. We accomplished this by selling out our entire batch of advance sale tickets. In addition, 40% of our ticket sales were from walk ups and that money was essentially all profit.
This year I plan on integrating as many concepts as possible from the Event Marketing System into The Flour City Brewer's Fest.
John Urlaub
Owner, The Rohrbach Brewing Company, www.Rohrbachs.com
Event Organizer, the Flour City Brewers Fest, www.FCBrewFest.com
"Eugene, I have just read your article in the current edition of Air Shows Magazine and must comment that it is the single, most complete, factual, and concise gold mine of useful marketing information I have seen in years!
We have become the largest ticketing service in the air show segment, and we constantly preach virtually everything you have included in your article; however, I don’t think we’ve ever gotten all of it into one, cohesive document. Of course, virtually all of the information is also applicable to our other vertical markets."
Mel Rainer
Vice President of Marketing
ClicknPrint Tickets by Extremetix
"Eugene has been instrumental in helping me take my site to the next level. Since implementing his ideas on my Google AdWords campaign, I've not only doubled my conversion rate, I've also decreased my monthly spending on keywords by 80% or more.
I cannot thank him enough for all his insight...it has not only helped my site grow, but keep growing to this day."
Ben Scrivens
FRIGHT-RAGS
www.fright-rags.com"Thank you for your assistance in developing our new web page, GreeceLibrary.org. Your expertise helped us identify significant weaknesses in our previous site. We used that information to build a new site that has been met with praise by our users.
The number of patrons contacting us via the web has increased exponentially with this new site. Our website has become a model for other libraries in Monroe County and we are extremely proud of it. Thank you for making the daunting task of developing a web page a simple and enjoyable project. We could not have achieved it without your help."Bernadette Foster
Library Director
Greece Public Library
"Eugene, I was very impressed with your presentations at both ICAS and at the European Airshow Convention. You presented valuable information that was very realistic, accessible, and understandable, for people who don't professionally develop web sites."
You do an excellent job of combining your knowledge of the airshow industry with the marketing potential of the Internet.”Gilbert Buekenberghs
Chairman, European Airshow Council
"Eugene, your capabilities presentation on the benefits of your services was the best I have ever seen. It was informative, to the point, and very interesting. It helped me better understand the importance of our web site as it relates to our business.
The work you did in analyzing the behavior of visitors to our web site and your suggested changes to our employment page has dramatically increased the utilization of our web site for recruitment of new employees. Hiring the best employees is crucial to our success at Lifetime Assistance. Your web site recommendations helped us realize a significant savings to our organization. The reliance on traditional advertising is very expensive and does not reach our target audience as efficiently as our web site. Great work!"
Jordon Brown
Executive Vice President
Lifetime Assistance
"Working with Eugene took all the guess work out of creating a truly effective web presence. His work was innovative and always on time. The quality of his work and his expertise is extraordinary."
Randal Simonetti
CEO, Ignition Consulting, Ltd.
President and CEO of the National Multiple Sclerosis Society, Upstate New York Chapter
"We implemented one of the strategies outlined in the Event Marketing System and generated over $10,000 in additional revenue for our airshow, all with little or no up front costs."
Dave Cooper
Airshow Coordinator, Rochester International Airshow
"Eugene-please accept my appreciation for the wonderful program on air shows and the work behind them. As in the past when you did a program on creating better web sites, you were professional, prepared, an excellent speaker, and very humorous. The patrons and I learned so much and were fascinated by the beauty in the photos and the stories of the different pilots. I am truly ready to go up there with you and see the world through your eyes. What a great night this was for our patrons.
The most impressive part of the program was your handling of the audience and the children in the audience. The little boy that came up to you after the show, will never forget this experience of seeing the flights, hearing you talk, and talking one on one with you after the show. I would not be surprised if I read down the road that this young gentlemen was indeed flying himself. Both of your programs were exceptional and fascinating.
Please come back to the Greece Public Library again!
Patricia Lewis
Adult Program Coordinator
Greece Public Library
"Eugene was one of the two or three strongest speakers at our annual convention in two consecutive years, as measured by our post-event evaluation scores. More important, he provided practical, useful information on airshow web sites to those of our members who are in most need of it."John Cudahy
President, International Council of Airshows
"The web site you and your support staff tested and developed presents a much more professional appearance for our organization and it is significantly easier for our customers to use."
Lt. Col. Dean "Wilbur" Wright, USAF (Ret.)
Chief Air Combat Command Aerial Events Branch, 2002-2003
"Eugene built my first ever website - BuckmansCarWash.com. He did it from scratch as I had zero experience at that time. I found him extremely thorough, easy to work with, and focused with my interests always in the foreground."
Raymond Justice
Former Owner of Buckmans Car Wash
Author, Motivational Speaker, and Change Master
"Eugene Loj has been a major part of the success of Wings and Wheels Niagara for the past 3 years - there was absolutely no other suitable solution to marketing our event! Eugene's
superior knowledge of aviation, air shows, internet and web management, along with his 'can-do' attitude, have helped us remain confident that we are marketing our event to the max!
Airshowtactics.com is also an integral part of our overall communications plan - from FAQs, directions and show outline, all the way to rapid change requirements, such as weather or other unplanned scenarios. A true High Value Asset!"
Paul "Pitch" Molnar
Wings and Wheels Niagara, 2002-2004
Former CF-18 Hornet Fighter Pilot
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