"The Biggest SECRET to a Successful Event -
Plan an Event People are Dying to Attend!"
After reading that, you're probably thinking, “Eugene are you kidding me?!?! I already know that. Share something I don’t already know!” What seems like the most obvious piece of event advice ever (see above) is actually ignored by very smart event organizers. Even worse, it happens all the time!
Has This Ever Happened at Your Event?
The Same Call About Every Two Weeks
I can’t tell you how many phone calls I’ve had over the years from desperate event organizers. These calls come in about every two weeks, (basically all the same) … “Eugene, I have an event in a few weeks and need to sell 4,500 tickets to break even. Our tickets have been on sale for months, yet nobody is buying. If I can’t sell those tickets, I‘ll lose $80,000 (one event stood to lose $350,000+), can you please help me?”
Their Event is Already Doomed
In most cases, I can’t help and it’s a horrible feeling! The reason I can’t help … those event organizers sealed their fate the moment they started to plan their event. If people aren't buying tickets to your event, it's most likely because they're not interested.
Do You Want to Avoid Going Broke on Your Next Event?
Then please STOP planning events that YOU think people want to attend ... It doesn’t work! Just because you’re passionate about your event, DOESN’T mean that other people feel the same way. If you think that you can market an event people aren't interested in with a ton of advertising (or great PR), that won’t work either. It's like trying to get a friend to buy something they don't want or need. You can press until you're blue-in-the-face, but they'll never buy. No event organizer on planet Earth has enough advertising dollars to change people’s minds!
"I'm Going to Do Something the World has Never Seen Before!"
If you're thinking, "I want to do something nobody has done before," chances are it will fail. Please understand, I'm not trying to squash your creativity or ambition. Yes, doing a brand new event idea can turn out to be profitable. I want to see you succeed. But, as with any new endeavor into uncharted territory, there comes significantly more risk. You're far better off modeling another event that you know is successful and adding your own spin. Please note: I said model, not rip off. It might not be as exciting, but it's guaranteed to be far more likely to succeed. Save your creativity for after you've had a string of highly successful (and profitable) events.
“So what can I do to create a successful event?”
Make It an Easy for Them to Buy a Ticket to Your Event
Start planning events people want to attend without any cajoling or prodding. Here’s a little secret … I focus on air shows and beer festivals because it’s EASY to sell a ticket. In the case of air shows … People want to want to watch planes scream across the sky with loops and rolls … it’s like a real life version of TOP GUN.
You need have an event that people are "irrationally passionate" about. There is no need to push or pry, they'll just buy. That's a recipe for event success! When you have irrationally passionate buyers, things like a bad economy have far less negative impact.
Here's How to Make Your Next Event a Financial Success
If you’re just starting to plan an event or a seasoned pro, you need to be on this training. We’ll dive into proven strategies and tactics super-successful event organizers START WITH to drive massive advance ticket sales and pack their event.
What's included:
- “Finding and Engaging Your Target Market” 2 Hours of Online Training
Value: $500
- One Hour Group Questions & Answers Coaching Call
Value: $250
Total Value: $750
What is the the Cost?
Until now, the only way you could get this training was by purchasing the entire 7 Step Event Promotion System for $1,497. People have told me that they can’t afford that, (which I completely understand) so I’ve decided to break out the first step, by far the most important, into its own module. That means, you get this special training for just $197.
Huge Hourly Savings!
Right now, my hourly consulting rate is $500 USD an hour, and “yes” private clients do pay this. I understand that $500 per hour is out of reach of many event organizers. That’s why I offer group coaching . . . You get 2 hours of in-depth training (plus, and hours of group Q&A) for less than HALF you would pay for an hour of one-on-one consulting.
Your Satisfaction is 100% GUARANTEED!
I'll give you all of 2012 (ONE FULL YEAR) to implement what you'll discover. If this system doesn't MAKE or SAVE your over $1,000 for your next even, then I insist you accept a full and prompt refund of every penny of your purchase price without delay.
Here is what you need to do right now . . . get your credit card and click on one of the “Add to Shopping Cart” button below. After that - I promise you . . .you'll never go back to planning your event the "old way."
Isn't it worth $197 to ensure your have a successful event? Considering events organizers and promoters spend tens to hundreds of thousands of dollars marketing their show . . . a $197 dollar investment is nothing!
Answers to Common Questions:
What exactly are you teaching?
I’ll be teaching the crucial step of finding and engaging a hungry target market. This is the most important step in creating a financially successful event. During this training, we'll dive into proven strategies and tactics super-successful event organizers START WITH to drive massive advance ticket sales and pack their event.
Who is this training for?
The system is specifically designed for pro-active event organizers who want to maximize their advance ticket sales. What do I mean by pro-active? In short, people who take the information they LEARN and immediately putting it into ACTION.
Let me be brutally honest here - if you’re NOT good at implementation, this training ISN’T for you.
Also, this isn’t a magic bullet or some B.S. “get rich quick” scheme. What you will learn takes dedication. You'll need to stick with the EPS course outline and action steps. The good news is
that I’m here to guide you on the journey.
The proven system you’re about to learn has been used by various events of few hundred people to
over a million people. The strategies are applicable any type of event.
Learn from the Comfort of Your Office or Home (Online Learning)
All you need is telephone access, a computer, and high speed internet access for the EPS group training and coaching. I use GotoMeeting and GotoWebinar to facilitate our coaching session.
All training is recorded and will be available for online replay. This give you the ability to digest the course at your own pace and review course materials as often as your want. If you can't make the training at a specific time, no problem!
When does the course start?
Online training starts on Tuesday, December 27th at 12:00 PM EDT. After you place you’re order you’ll get all the specific details. The week before training starts is dedicated to client intake. If you can't make the training, no worries! I'll be recording the sessions and sending you a replay link.
Do I need to be super tech savvy?
NO! If you can use Word and Excel at a decent level, you possess the skill level necessary to do just great. Plus, all the third party software recommendations are easy to use and have great customer support.
Here's What to Do Next . . .
Here is what you need to do right now . . . get your credit card and click on one of the “Add To Shopping Cart” button below. After that - I promise you . . .you'll never go back to planning events the"old way."
Isn't it worth $197 to discover and leverage the fundamentals of successful events? Considering events organizers and promoters spend tens to hundreds of thousands of dollars marketing their events . . . a $197 dollar investment is nothing!
Click on the "Add To Shopping Cart" Link Below &
Join to Ranks of Super Successful Event Organizers ...
Here's What Eugene's Clients Have to Say . . .
". . . we were able to generate $61,645.00 in sales; $21,270.00 of which in the first 60 minutes our tickets went online! We sold out all of the available tickets in only 6 days, putting money into our bank account before our event even started! - 2009 Results"
I KNEW there was a revenue generation stream that we were missing out on. I wanted to tap into it, but I didn’t know where to start. Enter Eugene with his Air Show Promotion System and our show is over $60,000 richer!
At Canadian International Air Show (CIAS) HQ, we receive a TONNE of calls and e-mails from people interested in scoring access to our exclusive VIP waterfront enclosure. I knew there was a market to sell the CIAS VIP Experience to; but I needed help getting it off the ground. By incorporating Eugene’s teachings and the Air Show Promotion System, we were able to generate $61,645.00 in sales; $21,270.00 of which in the first 60 minutes our tickets went online! We sold out all of the available tickets in only 6 days, putting money into our bank account before our event even started! And the most shocking part? The Canadian International Air Show is a FREE event.
The CIAS used the Air Show Promotion System over two phases of our initiative. Phase I saw the CIAS implement an opt-in form on our website, encouraging visitors to our web-site to sign-up and receive an e-Newsletter with inside scoop on performers, the show schedule and special offers from our sponsors not available to the general public. This created a database of CIAS fans to market the VIP Experience to. We had over 7,500 email subscribers (CIAS Insiders) sign up in just two months. We added value to our sponsors by extending to them a unique, modern forum in which to advertise to an incredibly focused demographic. An unforeseen bonus was a group of CIAS 'Super-Fans' that helped us out immeasurably with a ‘Good Feedback’ campaign we ran. Most importantly from a revenue perspective, we were able to survey our Insiders likes, feedback regarding what they felt could be improved and what they wanted to see offered in the VIP Experience. It was like being given the blue-prints of a product that would guarantee sales.
Phase II of our project involved strategizing exactly what the VIP Experience would include, then marketing the *VIP Experience* and selling it to the public. Eugene’s experience with other shows and similar projects was paramount to the success of the CIAS VIP Experience. He was able to trouble-shoot potential issues ahead of time so we could mitigate challenges on-site. We used the feedback from Insiders to tweak our product to best ensure a successful launch. We built a relationship with our key demographic, an enormous value-add to the CIAS organization and to our sponsors. Post-show, we surveyed our database to find out what worked and what can be improved for the VIP Experience in 2010.
The Air Show Promotion System is user-friendly and highly effective. I say without hesitation that there is no way our initiative would have reached this level of success without Eugene and the ASPS. The ASPS created a new revenue stream for the Canadian International Air Show that was not only amazingly successful in 2009, but will serve as a foundation for new CIAS initiatives in the years to come.
I wholeheartedly endorse both Eugene and the Air Show Promotion System. If you want to make money, get the Air Show Promotion System working for you.
Jennifer Brown
Executive Director
Canadian International Air Show
Toronto, Ontario
Canada
"I have both online and offline businesses . . . Eugene gave us a process that resulted in a $50,000 pay day from about an hour work of work."
Bob Britton
Infusionsoft Ultimate Marketer - 2010
Auto Repair Rochester - Pro-Care Auto
Computer Service Profits
Rochester, New York
"We sold $105,180.00 worth of tickets online in less than 14 days. We also sold over $50,000.00 worth of tickets online before the air show started."
"Over the last 20 years I have been heavily involved in the air show industry. During that time, I’ve helped to organize and have participated in several hundred air shows across North America. I first started working with Eugene almost 10 years ago on the Rochester International Air Show.
The result of using Eugene's Event Promotion System could best be described as "Extraordinary". In 2008, we sold over $105,000 worth of tickets online in less than 14 days. That figure does not include tickets purchased at any of our local ticket outlets or by our walk up patrons. We also sold over $50,000 worth of tickets online before the air show started. This provided us with a significant cushion against adverse weather conditions, and the advantage toward covering our costs related to the event.
Eugene also helped us build an online list of air show patrons. Of the people on our air show list, a phenomenal percentage of 31% purchased their air show tickets online.
Looking forward to next year, we will have a permission based list of thousands of people that have passed the two fundamental tests of a marketing system; the willingness to act on the purchase, and the experience of having purchased an air show ticket online and been satisfied with their purchase.
This will allow us to directly interact with people who have a vested interest in our event and to further refine our marketing efforts to increase that percentage of ticket sales. An air show couldn't ask for a better way to sell tickets.
If you have an event, you owe it to yourself to find out more about the Event Promotion System. You won't be disappointed."
Dave Cooper
Airshow Coordinator
Rochester International Airshow
Rochester, New York
"His presentation included items that participants could easily adapt to their event."
"Eugene Loj spoke at the 2008 NECAS conference and identified tips and tools for creating and managing an effective air show web site. His personable method of delivery was appreciated by all.
Eugene's session was the most highly rated of all our speakers. His presentation included items that participants could easily adapt to their event. We look forward to having him speak at future events."
Trish Roberts
President
Northeast Council of Airshows (NECAS)
Burlington, Ontario
Canada
"I've never met anyone like Eugene in my life. He can go into your site and tell you what really needs to be fixed to maximize conversions and make sure your web site doesn't suck."
Chris McCombs
Internet Marketing Fitness Guru
Market Annihilator - KickBackLife.com
Anaheim, California
"We made over $35,000 in advance ticket sales for our event! We had $20,000 in the bank 58 days before our event even started."
When Eugene first approached me about using the Event Promotion System I was a bit skeptical. I had already spent good money on a new web site thinking that would be enough. Eugene showed me that there is a lot more you can do with your web site.
Last year I used the Event Promotion System for our annual Flour City Brewer's Fest. It was the 13th year we've had the event and our event has been growing steadily from year to year. Here is what we accomplished using some of the techniques in the
Event Promotion System:
We reduced our radio and print advertising by almost 50%. In addition, we integrated techniques for getting more bang for our buck when we did advertise with radio stations and newspapers.
One of the best things is that the event was paid for before a single person walked into the gate. We accomplished this by selling out our entire batch of advance sale tickets. In addition, 40% of our ticket sales were from walk ups and that money was essentially all profit.
This year I plan on integrating as many concepts as possible from the Event Promotion System into The Flour City Brewer's Fest.
John Urlaub
Owner, The Rohrbach Brewing Company, www.Rohrbachs.com
Event Organizer, the Flour City Brewers Fest, www.FCBrewFest.com
Rochester, New York
"Eugene's presentation was very direct, very specific, and focused on what works, and what doesn't, when it comes to event website marketing."
“For most special events, websites have become their main marketing and sales tools. Eugene’s presentation was very direct, very specific, and focused on what works, and what doesn’t, when it comes to event website marketing. Our membership, who live and die by their websites, felt Eugene’s presentation had direct application to what we’re doing on a daily basis.”
Barclay Kruse
President
National Congress of State Games
September 2008
"We constantly preach virtually everything you have included in your article . . ."
"Eugene, I have just read your article in the current edition of Air Shows Magazine and must comment that it is the single, most complete, factual, and concise gold mine of useful marketing information I have seen in years!
We have become the largest ticketing service in the air show segment, and we constantly preach virtually everything you have included in your article; however, I don’t think we’ve ever gotten all of it into one, cohesive document. Of course, virtually all of the information is also applicable to our other vertical markets."
Mel Rainer
Vice President of Marketing
ClicknPrint Tickets by Extremetix
Houston, Texas
"He helped me take my newsletter sign-ups from 3 people a day to almost 10 sign ups a day . . . 30% of the people singing up to my newsletter are converting into buyers!"
"Eugene has been instrumental in helping my business grow to the next level. He helped me take my newsletter sign-ups from 3 people a day to almost 10 sign ups a day. That's 250 new subscribers a month. The best part - 30% of the people singing up to my newsletter are converting into buyers!
Since implementing his ideas on my Google AdWords campaign, I've not only doubled my conversion rate, I've also decreased my monthly spending on keywords by 80% or more.
You need to talk to Eugene today!
Ben Scrivens
FRIGHT-RAGS
www.fright-rags.com
Rochester, New York
"You presented valuable information that was very realistic, accessible, and understandable, for people who don't professionally develop web sites."
"Eugene, I was very impressed with your presentations at both ICAS and at the European Airshow Convention. You presented valuable information that was very realistic, accessible, and understandable, for people who don't professionally develop web sites."
You do an excellent job of combining your knowledge of the air show industry with the marketing potential of the Internet.”Gilbert Buekenberghs
Chairman, European Airshow Council
Hassalt, Belgium
"The quality of his work and his expertise is extraordinary."
"Working with Eugene took all the guess work out of creating a truly effective web presence. His work was innovative and always on time. The quality of his work and his expertise is extraordinary."
Randal Simonetti
CEO, Ignition Consulting, Ltd.
Fairport, New York
"Eugene was one of the two or three strongest speakers at our annual convention . . . he provided practical, useful information on airshow web sites to those of our members who are in most need of it."
"Eugene was one of the two or three strongest speakers at our annual convention in two consecutive years, as measured by our post-event evaluation scores. More important, he provided practical, useful information on airshow web sites to those of our members who are in most need of it."
John Cudahy
President, International Council of Airshows
Leesburg, Virginia
Helping the United States Air Force . . .
"The web site you and your support staff tested and developed presents a much more professional appearance for USAF's Air Combat Command Aerial Events Branch. It is significantly easier for our customers to use."Lt. Col. Dean "Wilbur" Wright, USAF (Ret.)
Chief Air Combat Command Aerial Events Branch, 2002-2003
Langley, Virginia
"Anything he does, I'm going to keep my eye on him!"
"My name is Ray Justice and I've been an entrepreneur for the last 40 years in Western New York. My original business was Buckman's Car Wash. Eugene built my first ever website - BuckmansCarWash.com. He did it from scratch as I had zero experience at that time. I found him extremely thorough, easy to work with, and focused with my interests always in the foreground."Raymond Justice
Former Owner of Buckmans Car Wash
Author, Motivational Speaker, and Change Master
Greece, New York
"There was absolutely no other suitable solution to marketing our event!"
"Eugene Loj has been a major part of the success of Wings and Wheels Niagara for the past 3 years - there was absolutely no other suitable solution to marketing our event! Eugene's superior knowledge of aviation, air shows, internet and web management, along with his 'can-do' attitude, have helped us remain confident that we are marketing our event to the max!
The Event Promotion System is also an integral part of our overall communications plan - from FAQs, directions and show outline, all the way to rapid change requirements, such as weather or other unplanned scenarios. A true High Value Asset!"
Paul "Pitch" Molnar
Wings and Wheels Niagara, 2002-2004
Former CF-18 Hornet Fighter Pilot
St. Catherines, Ontario
Canada
I’m opening 10 slots for the “Finding and Engaging Your Target Market” online training. We get started next week.
Earnings & Legal Disclaimer: Reasonable efforts have been made to accurately represent the potential of Eugene’s coaching programs, advice, and consulting services. Please note that the testimonials on this page and web site are representative of exceptional results. All result claims or testimonials can be verified upon proper request. Testimonials and specific figures come directly from the clients. No compensation was offered for any of the testimonials on this page or web site. The results are not intended to represent or guarantee that individuals or companies can achieve similar or the same results. Currently there is no base line in the internet marketing, event marketing, or event promotion industry to establish typical results. As with any business venture, there are inherent risks, possible loss of capital, and no guarantee that you will make any money. All information and training is provided for educational purposes ONLY. If you use any of the information on this site or during training, do so at your own risk.
Copyright © 2011 Eugene Loj & Event Promotion Systems. All Rights Reserved.
