Attention Event Organizers and Event Promoters:
Discover How to Sell a TON of
Advance Sale Tickets, Pack Your Event,
and Stop Worrying about People Showing Up
On this site you will find over 10 years of proven marketing and promotion advice to supercharge your next event. Let me start with the giving hand . . . You can immediately access over 425+ Articles on Event Promotion and Marketing.
Here are some of the results people experienced with the Event Promotion System:
- In 2010, the Event Promotion System was used by a single client to sell $91,977.03 of ADVANCE SALE tickets in just 15 Days for an air show. $21,270.00 of Advance sale tickets were sold in just 11 minutes. Within 24 Hours, the client had sold $51,495.00 of advance sale tickets to an event that anyone could attend for FREE!
- Other clients have also achieved amazing results including $105,180.00 of online ticket sales in less than 14 days and $36,100.00 of advance ticket sales for a Beer Festival.
- Converted 31% of a house grown email list into online event ticket buyers.
Please don't take my word for it! If the numbers above look too good to be true, I strongly encourage you to contact my clients. You can find additional client information on the Success Stories and Testimonials page. The previous numbers are not being shared to brag, but merely to impress upon you what can be accomplished when you use a proven marketing system to promote your event.
Check Out These Articles . . .
Below I've highlighted some of my Best Articles of 2010.
(Don't forget to sign up for your sneak peek materials. You can do so on any page.)
- List Rental, Brokers, and Event Marketing - Advice
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Leveraging Huge Ticket Discounts to Drive Advance Tickets Sales
Don't Let This Happen at Your Next Event!
FAIR WARNING & Some BRUTAL Honesty!
The hucksters out there who promise people insane results piss me off!
What you're about to learn IS NOT a magic pill. You WON'T become a millionaire overnight or sell out your event in 10 seconds. If you're looking for a last minute miracle for your event - please look elsewhere. Sorry to disappoint, but it's the truth. In short, you can get some extraordinary results with the Event Promotion System, but you're going to have to work at it.
Are You Sick and Tired of Worrying about People Showing Up to Your Event?
Through years of trial and error I’ve discovered a proven way to sell a TON of advance tickets to various events. The result is a combination of online and offline marketing strategies. Allow me to introduce the Event Promotion System (EPS). . .
Who is this System For?
Are you ready to bring your event promotion and marketing to the next level? I’m working from the assumption that you are a proactive event organizer and that you are constantly trying to find ways to improve your event. If you already have a good event, you’ll discover tested promotion strategies to go from good to great.
The techniques you're about to discover can be used to promote almost any event:
- Not for Profit Fund Raising Events
- Business Trade Shows
- Seminars and Workshops
- Fashion Shows
- School Events
- Air Shows
- Festivals
- Conferences
- Arts and Crafts Shows
- Sporting Events
- Concerts
- High School Events
Even events that don't charge admission can take advantage of this powerful promotion system.
Do You Want Easy To Understand & Easy to Integrate Promotion Strategies?
You DON'T need to be a computer geek or expert marketer to understand the straightforward concepts. The strategies and ideas are presented in an easy to understand, non-techno geek style. If you can use Microsoft Word, you can implement this system. Are You Making One of the Top 10 Deadly Event Mistakes?
Below is an excerpt from my report "Top 10 Mistakes Event Organizers Make." The cost of making simple promotional mistakes with your event can be significant.
#1 Spending Too Much Time Planning the Perfect Event
and Not Enough Time Promoting Your Event
One of the biggest frustrations for any event organizer is planning a great event that fails to meet their goals. Organizers spend hundreds of hours planning and creating a great event, yet they can’t get people to show up. Ironically this includes free events!
An event that is well planned and executed with proper marketing will almost always outperform an event that is perfectly planned and has poor marketing.
Sign up below and get the other 9 Mistakes Mistakes Event Organizers Make.
Use EPS Before and After Your Event
The strategies presented in the Event Promotion System can be used both before and after your event. Do you have an event that takes place on a regular basis? You can use the core concepts in the Event Promotion System to not only pack your event, but also create an event that people flock to year after year. Learn a simple method for following up with your patrons and improve future events.
Engage Your Target Market Directly
In today’s world it’s extremely difficult not to be overwhelmed by advertising. One of the secrets of great advertising and marketing is to directly engage your target market.
You're About to Learn the Two Biggest Secrets of Event Promotion that Most Event Organizers Don't Know:
How to Market Directly to Your Best Event Prospects
Learn the single most powerful event promotion technique you can use to get great customers year to year while spending LESS on Print, Radio, or Television advertising. If you're spending thousands or even hundreds of dollars to promote your event, I can show you how to get better results and with technology that only costs $40 USD a month.
Discover what Advertising is bringing You the Highest ROI for Your Event
Discover how to leverage Traditional advertising with the Internet. The technology can be found for free and its pretty simple to install. It takes about 15 minutes to set up and doesn't require a Computer Science degree. Quickly discover what advertising is selling the most tickets to your event. Stop spending money on advertising that doesn't bring people to your event.
By signing up below, you’re going to get instant access to the following
at NO CHARGE:
Video Training Outlining the Event Promotion System
Your FREE 35 Minute Training video is based on a presentation for air show event organizers. I’ve taken the original presentation and modified it so that any event organizer can use the information for their event. The link to immediately access the online presentation is emailed to you after verifying your email address.
Value $97.00PDF Notes from the Video Presentation
Because people might not have the time to go through the video training, I’ve condensed my notes into one comprehensive PDF document. The document contains links to articles expanding on several of the strategies presented.Top 10 Mistakes Event Promoters and Marketers Make
Over the last 15 years I’ve seen some great events cease to exist because they kept making the same mistakes. Are you making simple mistakes that could doom your event?Complementary - 15 Minute Telephone Consultation
Your opportunity for a complementary - no strings attached - telephone consultation will come about a week after signing up.
Value $97.00Web Centric Marketing Report (.PDF)
This report is an expanded version of one of my published articles. Discover simple techniques that you can easily integrate to any event marketing promotion.
Value $49.00Great Event Promotion & Marketing Tips via Email
Be the first to get new ideas to promote your event.
After signing up, you're going to receive my best stuff. The proven information comes from over 15 years of experience in web development, internet marketing, and event marketing and promotion. Why give this information away? Because I'm looking for hungey event organizers who want to sell advance sale tickets like HOTCAKES.
I want to share with you proven information that you can start to immediately implement all for FREE. The concepts are taken directly from my soon to be released "Event Promotion System" book. The complete event promotion system and all the strategies are thoroughly explained in the book.
". . . we were able to generate $61,645.00 in sales; $21,270.00 of which in the first 60 minutes our tickets went online! We sold out all of the available tickets in only 6 days, putting money into our bank account before our event even started!"
I KNEW there was a revenue generation stream that we were missing out on. I wanted to tap into it, but I didn’t know where to start. Enter Eugene with his Air Show Promotion System and our show is over $60,000 richer!
At Canadian International Air Show (CIAS) HQ, we receive a TONNE of calls and e-mails from people interested in scoring access to our exclusive VIP waterfront enclosure. I knew there was a market to sell the CIAS VIP Experience to; but I needed help getting it off the ground. By incorporating Eugene’s teachings and the Air Show Promotion System, we were able to generate $61,645.00 in sales; $21,270.00 of which in the first 60 minutes our tickets went online! We sold out all of the available tickets in only 6 days, putting money into our bank account before our event even started! And the most shocking part? The Canadian International Air Show is a FREE event.
The CIAS used the Air Show Promotion System over two phases of our initiative. Phase I saw the CIAS implement an opt-in form on our website, encouraging visitors to our web-site to sign-up and receive an e-Newsletter with inside scoop on performers, the show schedule and special offers from our sponsors not available to the general public. This created a database of CIAS fans to market the VIP Experience to. We had over 7,500 email subscribers (CIAS Insiders) sign up in just two months. We added value to our sponsors by extending to them a unique, modern forum in which to advertise to an incredibly focused demographic. An unforeseen bonus was a group of CIAS 'Super-Fans' that helped us out immeasurably with a ‘Good Feedback’ campaign we ran. Most importantly from a revenue perspective, we were able to survey our Insiders likes, feedback regarding what they felt could be improved and what they wanted to see offered in the VIP Experience. It was like being given the blue-prints of a product that would guarantee sales.
Phase II of our project involved strategizing exactly what the VIP Experience would include, then marketing the *VIP Experience* and selling it to the public. Eugene’s experience with other shows and similar projects was paramount to the success of the CIAS VIP Experience. He was able to trouble-shoot potential issues ahead of time so we could mitigate challenges on-site. We used the feedback from Insiders to tweak our product to best ensure a successful launch. We built a relationship with our key demographic, an enormous value-add to the CIAS organization and to our sponsors. Post-show, we surveyed our database to find out what worked and what can be improved for the VIP Experience in 2010.
The Air Show Promotion System is user-friendly and highly effective. I say without hesitation that there is no way our initiative would have reached this level of success without Eugene and the ASPS. The ASPS created a new revenue stream for the Canadian International Air Show that was not only amazingly successful in 2009, but will serve as a foundation for new CIAS initiatives in the years to come.
I wholeheartedly endorse both Eugene and the Air Show Promotion System. If you want to make money, get the Air Show Promotion System working for you.
Jennifer Brown
Executive Director
Canadian International Air Show
Toronto, Ontario
CanadaOne client paid for their entire event before a single person walked in the gate. In addition, they reduced their traditional advertising budget by almost 50%.
Here is what we accomplished using some of the techniques in the Event Promotion System: We reduced our radio and print advertising by almost 50%. In addition, we integrated techniques for getting more bang for our buck when we did advertise with radio stations and newspapers.One of the best things is that the event was paid for before a single person walked into the gate. We accomplished this by selling out our entire batch of advance sale tickets. In addition, 40% of our ticket sales were from walk ups and that money was essentially all profit.
John Urlaub
Owner, The Rohrbach Brewing Company, Rohrbachs.com
Event Organizer, the Flour City Brewers Fest, FCBrewFest.com
We sold over $100,000 worth of tickets online in less than 14 days. We also sold over $50,000 worth of tickets online before the air show started.
The result of using Eugene's Event Promotion System could best be described as "Extraordinary". In 2008, we sold over $100,000 worth of tickets online in less than 14 days. That figure does not include tickets purchased at any of our local ticket outlets or by our walk up patrons. We also sold over $50,000 worth of tickets online before the air show started. This provided us with a significant cushion against adverse weather conditions, and the advantage toward covering our costs related to the event.Dave Cooper
Air Show Coordinator
Rochester International Air Show
RochesterAirShow.com
This is Me Being Honest . . .
If you sign up for a sneak peak, I'm going to send you additional great information and I'll eventually try to make you a great offer to purchase one of my event marketing products or services.
Why am I telling you this?
Because most people have abused email marketing and tried sales pitching their prospects to death. I won't send you junk mail or pester you with sales pitches every day. My goal is to get you the best event promotion information and help you sell out your next event.
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You can still access a number of event promotion and marketing articles for FREE. There are a number of ideas which you can implement immediately to improve the marketing and promotion of your next big event. If you make use of some of the ideas, feel free to drop me an email. Your feedback is appreciated.
