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« How to Avoid Worrying About People Showing Up to Your Event | Main | Using Email Marketing to Drive Your Advance Ticket Sales »

Always Do This - Before Redesigning Your Event Website

Event_website_design

As you probably know, redesigning your event website can be quite a daunting task. The redesign process isn't helped by all the technological "bells and whistles." What was once just an HTML document with graphics ... Has become a mismash of different programing languages, databases, online videos, search engine optimization, email marketing, and the list goes on!  Ultimately, it gets harder and harder to make good web development decisions.

There is one constant that you cannot afford to forget ...


You Can't Afford to Ignore This
Never forget your event website statistics! Those stats represents a form of digital intelligence on your user's interests and desires. At the most basic level, your web stats give you actionable intel to build a great event web site. If you dig into your web stats, you can pull out marketing data for creating super-effective advertising campaigns ... it's amazing! You might be thinking, "Eugene, I already know that!" Unfortunately, the people that should know about web stats forget about them all the time ... and it seems to be a cronic problem!

Not One Freaking Company!
Over the last few months, a number of clients have outsourced their web development projects. Here's what left me slack-jawed with disbelief ... NOT ONE FREAKING WEB COMPANY ever asked to see web stats before the redesign process started. Are you kidding me?!?! Yet, thousands of dollars are pumped into redesigning web sites blindly! I'm not going to pull any punches here ... that's idiotic! Those "web development" companies should be deluged in shame.

Here's What to Do
Instead of complaining let me give you a strong recommendation that you can use with every web project forward ...

The first thing you should do before a single line of code is written, new graphic designed, or strategy discussed is to carefully review your current event website statistics.
 
The advice above might seem like a no-brainer, but it gets ignored all the time! You should have serious reservations about hiring any web design company that doesn't ask to review your exisiting web stats upfront. It's almost impossible to make smart design decision without historic visitor information. If your web company neglects to ask for your web statistics, make sure to remind them! Let me know how it works out.

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