A common misconception of event planners and organizers is that people are religiously visiting their event web site. As a result, event organizers continuously update their sites with new content . . . in some cases it becomes an obsession.
In my humble opinion, their efforts and resources are being wasted. Don’t get me wrong, updating your web site with relevant and timely content is very important. Keep in mind - event web sites aren’t like news web site.
People don’t come back multiple times a day to check for updates on an event web site. Consider the following . . .