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« May 2010 | Main | August 2010 »

Shocking Event Web Site Stat - Most People Only Visit Once

Event_marketing_shocker A common misconception of event planners and organizers is that people are religiously visiting their event web site. As a result, event organizers continuously update their sites with new content . . . in some cases it becomes an obsession.

In my humble opinion, their efforts and resources are being wasted. Don’t get me wrong, updating your web site with relevant and timely content is very important. Keep in mind - event web sites aren’t like news web site.

People don’t come back multiple times a day to check for updates on an event web site. Consider the following . . .

Continue reading "Shocking Event Web Site Stat - Most People Only Visit Once" »

Get Great Ideas from an Event Marketing Field Trip

How much time do you spend looking to other events or industries for marketing ideas? Borrowing ideas from other events and industries is one of the quickest ways to add dollar signs to your bottom line.

Event_marketing_field_trip

 

If you don’t spend much time looking outside your own event looking for marketing ideas, you need to start today.

Continue reading "Get Great Ideas from an Event Marketing Field Trip" »