How Long Before Social Media Gets Too Noisy?
Email Marketing: Stop Cramming Too Much Info Into Your Email!

Capitalize on Your Event Domain Name

Event_marketing_domain_caps A catchy domain name is always helpful in getting people to remember your web site. But when it comes to event marketing and promotion it is very easy for your domain name (even a catchy one) to get lost in all the details. I would argue that the most important piece of information that you want your prospect to remember from you advertising is your domain name.  If and when people are interested in getting more information about your event, they’ll probably go online to get additional details.  It’s much easier to remember your domain name than it is to remember plethora of advertising details such as dates, times, ticket details, performers, telephone numbers, etc.  When advertising your web address in print advertising there are simple things you can do to insure greater impact. One simple technique is using selective capitalization in your domain name.

Use Capitalization
Take a look at your domain name.  If you capitalize certain letters in your web address does it provide more visual impact? Consider the example below.

yourbigevent.com - YourBigEvent.com 

The capitalization doesn’t have to occur on the first letter of each word.  Play around with the idea. Find the right capitalization combination that works for your web address. By capitalizing key letters in your domain name, you also make your domain name more legible and easier to remember. The idea is also applicable to any other form of visual media where your target market is going to read words (billboards, posters, fliers, etc.) Don't forget to drop the 'www.' when advertising your domain name. Check out "Event Promotions and Shortening Your Domain Name" for more details.   

Capitalizing certain letters in a web address seems like a “no brainer,” but you’d be surprised at how few people make use of the practice. It's a simple technique that costs nothing to implement, yet brings you a high return on your investment. 

Want to get more great info? Check out the articles below:

Comments

Natalie

Advance Ticket Sales and Event Promotion :Capitalize on Your Event Domain Name This post has been somewhat of a revelation to me.

Verify your Comment

Previewing your Comment

This is only a preview. Your comment has not yet been posted.

Working...
Your comment could not be posted. Error type:
Your comment has been saved. Comments are moderated and will not appear until approved by the author. Post another comment

The letters and numbers you entered did not match the image. Please try again.

As a final step before posting your comment, enter the letters and numbers you see in the image below. This prevents automated programs from posting comments.

Having trouble reading this image? View an alternate.

Working...

Post a comment

Comments are moderated, and will not appear until the author has approved them.

Your Information

(Name and email address are required. Email address will not be displayed with the comment.)