Great Stories & Event Marketing
Greetings from Las Vegas. I’m in Vegas for the 2008 International Council of Airshows annual convention. This past weekend I had the opportunity to visit Death Valley National Park in California. My adventures spanned everything from the old ghost towns, bottle houses and gold mines to a Con Man’s castle. My weekend journey reemphasized the importance of having great stories for anything you do.
Picture to the right: Outside wall of Tom Kelly's Bottle House. It's composed of approximately 50,000 bottles. The bottles were used because of a lack of lumber in the area.
Stories and Event Marketing
The story telling process can be used to market almost any event, product, or service. People love a great story. When people hear something really interesting, they probably tell someone else. When you really peak someone’s interest it becomes far easier to get them to buy. A compelling back story can also become the centerpiece of your event marketing.
People want their information to be as entertaining as it is informative. A great story can often trump the facts of what you have to offer. Below are links for turning your web site into a story and what makes a great story.
Want to get more great info? Check out the articles below:
- Turn Your Event Into an Experience
- How to Get Them To Your Event
- Why Well Planned Events Fail
- Getting Them to Buy Tickets Early
- Leveraging Your Sponsor's Digital Resources
- The Event Promotion System
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