HONESTe Online Member Seal Click to verify - Before you buy!

Find Answers:

Get the answers to your event marketing and promotion questions. Search over 450 short and helpful articles. There is at least one great idea waiting for you.

www.EugeneLoj.com
Search the Web



Subscribe to RSS Feed

RSS Feeds / Site Map:

Blogroll


Privacy Policy
Terms of Service & Testimonial Disclaimer

Copyright © 2006-2015 Eugene Loj
All rights reserved.
Rochester, New York

« Event Marketing Idea: Blocking Your Tickets | Main | Connecting with Your Event Audience Online »

Using Mystery and Your Event Promotion

Have you ever used a little mystery or intrigue to promote your event? We humans tend to be a very curious bunch.  Once we’re teased with something of interest, it's usually followed by an insatiable itch to find out more.

The Sneak Peak
A great example of using mystery to tease something bigger is a movie trailer. What is a movie trailer? A movie trailer is a short two minute vignette to get people interested in going to see the full movie. Have you every thought of using the trailer idea to promote your event? With inexpensive video recording and free services like YouTube, it's never been easier to create your own videos.

Delivering the Goods

One caveat of mystery is not letting your audience down. If you’re building up a promotion using mystery make sure that you deliver something big. You want your audience to say, “Wow, that’s amazing!” You never want them underwhelmed by the experience. How many times have you seen something built up so big that it can’t possibility meet someone’s expectations? It's like seeing a great movie trailer and then being let down by the feature length version of the film. If you're going to tease, make sure you deliver the goods!

Below, I’ve included a video presentation by J.J. Abrams, the creator of Lost and number of Hollywood movies.  In the video, J.J. talks about Mystery Boxes and how they get integrated into various stories.  Take a few minutes and watch the video. It might give you an idea that can be integrated into you next event or promotion.

Want to get more great info? Check out the articles below:




TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d834516e6369e200e55225cd188834

Listed below are links to weblogs that reference Using Mystery and Your Event Promotion:

Comments

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.