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« Event Promotion: A Big Bucks Idea for Your Next Event | Main | Event Marketing: Ask Your Patrons What They Want »

Event Marketing Idea: Leveraging Your Voicemail

Do you have an information hot line setup for your event or a number you encourage people to call for additional event inquires? If you have a voice mail message setup does it include mention of your web site? If aren’t including a web address in your voice mail you’re missing a great opportunity to drive people to your web site.

I originally wrote about this idea in Marketing Via Voicemail. I figured it might be beneficial to re-frame the same strategy for event marketers.  This is one of those small things that can make a big difference.  You could potentially save yourself countless hours of returning telephone calls if people can find the answers to their questions on your web site. How much does it cost you to change your voice mail message? The idea seems like a “Thank you Doctor Obvious” suggestion, yet it’s so simple that most people never implement the idea. Of the numerous companies I mentioned this idea to none of them have included their web site in their voice mail message. The irony was that every company I suggested the idea to thought it was a great idea.

Additional Suggestions:

  • If your web address is difficult to spell or interpret over the telephone, spell it out in the voice mail message.
  • Be sure you include a call to action with your web address. It isn’t enough to mention just your event web site. A good call to action gives people a compelling reason to visit your web site.  It can be anything from discount online tickets to a cool video you want them to watch.

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