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« Why Well Planned Events Fail . . . | Main | Web Usability: How Many Users Do I Need to Test? »

Reverse Engineering Online Marketing for Your Event

If you’re doing any electronic marketing for your event, I urge you to dedicate some time studying the process and methodology of high end Internet Marketers.  You can visit your local library and check out some books on the subject. I recommend books by Joe Vitale, Seth Godin, and Dan Kennedy. My other recommendation is to sign up for additional information on a web site for a product or service that captures your interest.  When you start to get emails from the business, ask yourself the questions “What can I learn from this?”, “How can I reverse engineer the process to present my information better to my target market?”, and "What do you find annoying?" Asking the previous questions can help you refine and streamline your own marketing process.

Most Internet Marketers utilize a number of universal strategies to connect with their target market. Some of universal strategies include:

  • Strong Copywriting
  • Compelling Subject Lines
  • High Quality Content
  • Building Trust and Credibility over Time

A Marketing Guru to Study
One person I’ve spent extensive time studying is Eben Pagan. Some people might know him by this dating guru alter ego, David DeAngelo.  Eben’s ideology of Marketing embraces the notion of “front loading value.” His latest project is the Guru Mastermind program. In the program he gives away oodles of high quality information on developing your own information products for FREE. Why give stuff away for free? If you give away high quality useful information you can make it difficult to for your target market not to take a desired action. Almost every event marketer or promoter can adopt a similar ideology and apply it to their event.

Respect Copyrights
I would be remiss in my duties if I didn’t remind others to respect the copyrights of other people.  Make sure you’re not borrowing someone else’s work and then taking credit for it. If you pay attention to the strategy used you shouldn’t have problems.

There is no need to reinvent the online marketing “wheel.” If you can incorporate some of the techniques top marketers employ, you’ll be saving yourself time and money.

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