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« The Second Worst Thing For Your List | Main | Event Marketing: Do You have an Online Champion for Your Event? »

Event Promotion: Are You Interacting with Your Target Market?

The ability to interact with your target market is one aspect of your web site that makes it truly unique. Almost every form of traditional advertising is a one way interaction. Your prospect might hear, read, or see a piece of traditional advertising for your next event, but it is a passive experience.

Why Get Interactive?
Many event organizers, just like business, often try to present their consumer with what they think is the best solution. It is important to recognize the tremendous value in asking someone what they think, especially if that someone is from your target market. The interaction can be as simple as asking your prospective customer whether they prefer X, Y, or Z at your next event. The results might surprise you. At the same time, you won’t be able to fulfill every request that your customer has, but your customer will recognize any attempt you make to integrate their opinion. The process is analogous with asking a friend “What do you think of . . . ?” and by doing so you’re building intrinsic trust and credibility.

Where to Start?
Start by using emails or conducting online surveys. Keep it simple. In many cases your prospective customer might illuminate an idea or concern about your event that you might not have considered. Take the feedback, and if practical, integrate the customer’s feedback.

Some Ways to Get Interactive
Below are some low cost or free ideas for interacting with your customer.

  • Online Surveys
  • Blogs
  • Online Feedback Forms
  • Comment Sections of Articles
  • Online Chat
  • Forums

Find Balance Between Gathering and Executing
It’s easy to get so caught up in the information process that you neglect to take any action. It is the dreaded "analysis paralysis conundrum." Endeavor to strike a balance between collecting feedback and doing something with feedback. The more you can offer your customer your event.

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