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« Using Relevant Linking Throughout Your Web Site | Main | A Hands-On Approach for Online Success »

Separate Yourself From Everyone Else

Today's post is a short riff on finding success online.  This post is geared a little more toward entrepreneurs, hopefully traditional business people can get something out of it. It has absolutely nothing to do with what technology or any given Internet strategy.  It has more to do with "stem power," brain stem power to be precise. Of all the great Internet techniques and strategies I've come across few if any are universal to every online success story.  One person might be extremely successful with something that doesn't work for anyone else. There are commonalities at the mental level and they have to do with you as an individual and your business approach.  If you have the right mindset and approach you'll probably be far more successful than the person with all the tricks up their sleeve.

Your Mindset
The first place any online entrepreneur needs to start is with their own mind set.  This might sound cliche but what you believe dictates your reality both online and off.  If you think that there is little opportunity online or off for you than that is your reality. The most successful online entrepreneurs see the Internet as a hotbed for opportunity. You need to adopt an abundance mentality. There is more opportunity than you could possibly imagine.

Don't Limit Yourself Because of Your Educational Background
Many of the most highly sought after Internet Consultants don't have a Masters Degree in Computer Science or Internet Marketing. Some super successful online entrepreneurs don't even have a college degree. There are certain people who can teach you more about being successful online in a few days than you'll ever learn from a top Business school and you'll save yourself $100K+.  Formal education is important, but it isn't required.  It is more important to educate yourself on a continuing basis than it is to have a traditional education in a specific field.

One of the best education steps you can take is "going to the top of the mountain." Find something your passionate about and then approach the very best in your field. Don't let the Monday Morning Quarterbacks try to tell you what to do. Attend the conferences and seminars where the best in your field are to be found.  You can also find a wealth of information online in blogs and forums. Follow the advice of the best, not the second or third best.

Execute Your Ideas and Embrace Failure
Focus in on ideas that you are passionate about.  Play around your ideas and then QUICKLY put your ideas into motion. I spent years on perfecting million dollar ideas that have never been launched. How many times have you heard the saying, "An idea is no good unless you do something with it!" You'll be amazed by what you can learn just from trying something new.

I have friends with unbelievable talents and ideas who started their own web sites.  They're not going to see their dreams come to fruition because the can't overcome simple challenges and minor failures. Too many people are easily discouraged.  Learn to embrace failure and quickly get back in the saddle.  Just like Thomas Edison it isn't about how many times you fail, it's being able to look at each "failure" as a valuable lesson. You can learn an abundance of things online without spending a dime.

The ultimate litmus test for any online business endeavor is dollars in the bank, regardless of what technique or methodology you use.  I've seen the most improbable web sites make money and the most pristine fail miserably. Tomorrow I'm going to follow up with a real life success story full of great actionable advice.

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