One of my favorite activities is sharing success stories with friends and associates. I’ve always been inspired by people who turn a giving situation into extraordinary success. For the longest time I thought that sharing success stories would inspire others to try something new or do something different. To my surprise most people whom I share a success story with use the comeback “They got lucky!” or “They cheated.” Rarely is the response, “Hey, that’s awesome” or “How did they do that? Tell me more.” I believe that anyone can manufacture their own luck. The equation is so simple that it is overlooked and discounted by most people. It goes like this . . .
- The More Opportunities You Pursue the More “Luck” You Enjoy.
The concept is so simple that most people never make use of it. You can’t lock yourself in your room, do absolutely nothing, and hope to be lucky. One of my all time favorites, Thomas Edison, created his own luck. Edison was lucky because he tried more often. Most people don't remember Thomas Edison by how many times he tried, but what he accomplished. Try to be more Edisonian in your pursuits. The luckiest people put themselves in more favorable situations by trying more often. Consider the following . . .
"Babe Ruth is famous for his past home run record, but for decades he also held the record for strikeouts. He hit 714 home runs and struck out 1,330 times in his career (about which he said, "Every strike brings me closer to the next home run.").
Improving Your Luck
You can further improve your luck by refining how you target a challenge or situation. Let’s consider advertising for a moment. If you are trying to market a product or service narrow your scope. Consider how many companies make use of advertising and try to cast the widest net possible. I believe that you’ll have better luck approaching ten thousand people who have a vested interest in what you provide versus a million people who might be interested. It pays to narrow the scope of your opportunities. Just be careful not to be too limiting.
Ask an Important Question
If you really want to get the most out of a “good luck” story ask yourself, “How did they do that?” Most people discount other people’s success. The smartest people learn from the success of others and integrate that success into their own approach. Maybe there is a successful technique you can incorporate that someone else has already discovered. You would be surprised at how many successful people are willing to give a few minutes of their personal time to share their stories.
It isn’t that difficult to get lucky if you are consistently aligning opportunities in front of you. Most people never take the time to explore the endless opportunities in this world. It isn't a matter of no risk, no reward. It's no risk, no opportunity. Without opportunity you'll never get any reward.
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