HONESTe Online Member Seal Click to verify - Before you buy!

Find Answers:

Get the answers to your event marketing and promotion questions. Search over 450 short and helpful articles. There is at least one great idea waiting for you.

www.EugeneLoj.com
Search the Web



Subscribe to RSS Feed

RSS Feeds / Site Map:

Blogroll


Privacy Policy
Terms of Service & Testimonial Disclaimer

Copyright © 2006-2015 Eugene Loj
All rights reserved.
Rochester, New York

« Getting Massive Marketing Insight from The Classic Marketeers | Main | Event Promotion: Getting More Out Of Your Print Ads »

Web Usability ISN’T Buzzworthy

Usability is a concept that every web user embraces. Who doesn't like an easy to use web site?  Combine an easy to use web site with some smart Internet marketing fundamentals and most companies have a decent chance of being successful online.  The problem is that the term usability confuses many people. 

Why Isn't Web Usability Buzzworthy? 

Unless you’re in the technology or web industry it is doubtful that many people can comprehend “web usability.”  When someone asks me “what do you do?” I reply with “web usability consultant.”  Their response is either “what?!?” or “I’ve never heard of that before.” Those words are almost instantaneously followed by a look of confusion.  After a brief explanation, some people might understand the basic premise of usability consulting.  Ask ten different people inside the web industry to define web usability and you'll get ten different explanations. I’d argue that in order to be buzzworthy people need to at least understand the basic term.

Then There Is Being Blunt
Here is the ironic part. If the description is diluted down to “I help companies make sure their web site doesn’t suck,” (an ode to Vincent Flanders) people know exactly what you’re talking about.  Is it professional? Absolutely not!  Do people instantaneously understand what you are talking about? Yes.  There are other words and explanation that someone could use to describe web usability, but it seems like the blunt approach is the most effective.  The blunt description is easily understood by upper level management to the casual web user.    

The problem of a good buzzword is problematic in other Internet segments. “Linkbait” is a term that many people in the SEO industry are trying to change.  Linkbaiting involves compelling people to provide a backlink to a web site or certain web page.  Unfortunately the term sounds like something bad or nefarious.   

The term concept of usability is great, but the term is far from sleek or catchy.  If people don’t easily understand the term “usability” how is anyone suppose to buy into the benefits of usability?

Want to get more great info? Check out the articles below:




TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d834516e6369e200d8357541a869e2

Listed below are links to weblogs that reference Web Usability ISN’T Buzzworthy:

Comments

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.