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« Why Think Globally? | Main | Point, Click, and Follow - Usability »

Do You Just Have A Web Site?

Greetings from Niagara Falls ARS.  This weekend my time is dedicated to the North East Council of Air shows' Annual Conference.  It is an excellent opportunity to catch up with some of the best pilots and organizers in the air show industry.  If it is air show related it always involves a bar(somewhat responsibly) and socializing.  As with most industries business is usually done at the bar.  You get the drink, engage in conversation, and press forward. 

Being the resident geek it is almost guaranteed that web sites come up in conversation. Through the late 1990s and 2000s people gave a great deal of credence to those with a web site. In today's business world it isn't enough to just have a web site.

People still check if you have a web site.  It is the first step in establishing credibility for a company or service.  After the first step, most businesses don't have a second step.  One of the most common lines said: "We have a web site and it isn't doing anything for us." It is imperative for companies to look beyond just having a web presence.  If you already have a web site, ask the following question: "How is my web site facilitating to acquisition of new business or supporting my current business?" Most people, who have a business web site, don't have a decent answer to that question.

In order to be successful online you need to be able to leverage your web site. Companies have spent millions, possibly billions on ineffective web sites.  Think of ways to use your site to not only build trust and credibility, but to also act as an active way to generate new leads or business.

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