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« “The Secret” Marketing Method | Main | The Internet and User Demographics »

Reaching Online Critical Mass

At what point does a web site reach critical mass?  The notion of online critical mass comes up a number of times when you’re building an online presence.  People always ask “what does it take to be successful online?” Your web site needs to reach critical mass. Your site should reach a point where it becomes self perpetuating.  You no longer have to fight for traffic or sales.  It’s the online version of easy street.

In the simplest business sense critical mass is usually achieved when a business meets some predefined threshold.  This is usually profitability or a certain amount of market share. (Source: Netlingo)   When it comes to your web site it becomes a matter of finding enough users to support the goals of your site.  Two critical components to reaching online critical mass are content and leveraging search engine optimization.

On Content
You need enough high quality content to lure users to your site and keep them coming back. Keep your content fresh and up to date. This is a big reason why news web sites and blogs are so popular. Updating your content on a regular basis will help you get new users.  If you establish the trend of regular updates try your best to keep things updated.  The most important part of your content is making sure that you keep it relevant to your users.  Focus on serving their needs and desires.

Search Engine Optimization
SEO is important in getting visitors to your web site.  If you have a significant amount of high quality content you are in a good position to make the most of SEO. A number online success stories can attribute SEO as a large factor to their success. Search Marketing is going to allow you to build a stead stream of targeted traffic to your web site. One thing to keep in mind is that search engine optimization is not a fire and forget tactic.  You need to be constantly working toward improving your search engine traffic.

A Matter of Time

One particular quirk to online critical mass is the notion of time.  Because the web is perceived to be fast, people’s expectations are set accordingly.  This keeps web site owners on their toes in hopes of serving up the latest and greatest.  Too many people expect results in a very short time frame. When they don't reach their goals they give up.  Make sure you aren't this person.  Time is especially important when it comes to implementing an SEO campaign.

Keep Learning and Trying
I have yet to meet a highly successful web site owner who had zero training or experience.  Some people are lucky and others fail miserably.  Those who succeed online are smart enough to learn from their experience and march on! Nobody ever gets it right the first time.  The Internet allows you to fail very quickly.  As long as you're learning from the experience, fail as often as possible.  There are only so many times you can get it wrong before you get it right.

In order to reach critical mass online you need content, traffic from search, and a little bit of time. Always keep your web site moving in the right direction, up!

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