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« Choosing the Right Online Market | Main | Magic Marketing Sales Technique »

Unexpected Online Business Success

If you think your great idea is going to be huge and profitable online you usually get a very different result. How often does anything go the way you expect it to? There have been a number of wild ideas that I invested in over the years that were financial duds.  Everything looked good on paper but something didn't pan out as expected.  Fortunately I learned valuable lessons along the way. 

I found a similar trend amongst successful online friends. One friend was running a series of web sites for years without making a dime. Today he gets most of his traffic and income from a site he started two years ago.  For him the difference was in his thinking and approach.

A site I started last year led me to rediscover a whole new side of the Internet.  It was a fundamental that I knew existed but never fully embraced.  If you really want to be successful online learn the skill of direct marketing. You can have the greatest product in the world. But, if nobody knows it exists or wants to purchase it, you're going to have a hard time making sales.  Other people can take an average product or service, market it like there is no tomorrow to the right niche market and be very successful.

Gladwell points this out in his book The Tipping Point: How Little Things Can Make A Big Difference; it is the small things that can make a world of difference.

There comes a time on the Internet where you have to stop doing your homework and start executing on your ideas.  Gone are the days when you had to invest large sums of money to get started online.  Make sure you have you've done some homework, have a strategy, and ensure your marketing skills in place.  When your ducks are in a proper row go for it!

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