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Borat's Guide to Marketing

Disclaimer: The views expressed by Borat Sagdiyev (Sacha Baron Cohen) do not represent the views of this author.  I in no way condone his actions or beliefs.

Who's Borat?
(Warning: Borat is NOT Suitable for minors or people that are turned off by inappropriate humor!)

Now that we've established Borat as completely over the top and inappropriate . . .

I believe Borat's New Movie, "Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan," will become the biggest dark horse comedy of the year for the North American Box Office.

What does Borat have to do with Internet Marketing?
In my opinion, Borat (Cohen) is a Internet Marketing Master.  He has taken a little known film and brought it into the mainstream.  It's been mainstreamed with an inexpensive video camera, a web site, video blogging, and social marketing.  He is achieving many of the same feats that Howard Stern accomplished in the 1980-1990s.  The biggest difference is that Borat is doing his marketing in a far shorter time frame, just a few months.




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